A Two-part Rule for Naming Your Startup

By Evan Paull Jun. 21, 2008, 9:00am PT 73 Comments

What’s in a company name? Plenty. It’s your first opportunity to brand yourself. Get it right and you’ll stand out as clever, useful, and memorable to potential users and investors — even if your product isn’t any good. But get it wrong and you’ll flame out… Read More »