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	<title>GigaOM &#187; Brett Hellman</title>
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		<title>GigaOM &#187; Brett Hellman</title>
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		<title>Being too clever can be a product killer</title>
		<link>http://gigaom.com/2012/08/20/being-too-clever-can-be-a-product-killer/</link>
		<comments>http://gigaom.com/2012/08/20/being-too-clever-can-be-a-product-killer/#comments</comments>
		<pubDate>Mon, 20 Aug 2012 22:00:12 +0000</pubDate>
		<dc:creator>Chris Albrecht</dc:creator>
				<category><![CDATA[Brett Hellman]]></category>
		<category><![CDATA[see founders run]]></category>

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		<description><![CDATA[If you think you're being ever-so-clever with a product feature, that should be a red flag, according to Hall.com CEO and co-founder, Brett Hellman. In his experience, one developer's clever is typically another user's confusion. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=554343&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As Spinal Tap <a href="http://www.youtube.com/watch?v=InwMfeT2FdY">once remarked</a> &#8220;It&#8217;s such a fine line between stupid and clever.&#8221; That&#8217;s something <a href="https://hall.com/">Hall.com</a> co-founder and CEO Brett Hellman likes to keep in mind when building products. Hellman warns that if you think you are being really clever in developing a new feature, chances are good it will be confusing to your users.</p>
<p>In this episode of <a href="http://gigaom.com/tech/topic/startup-founders/">See Founders Run</a>, Hellman talks about the clever conundrum and how contrary to what you might think, small teams should not divide and conquer when tackling a tough problem. </p>
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			<a href="http://gigaom.com/2012/08/20/being-too-clever-can-be-a-product-killer/">Watch this video for free</a> on <a href='http://gigaom.com/'>GigaOM</a>
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<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=554343&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=946221"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=946221" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=554343+being-too-clever-can-be-a-product-killer&utm_content=calbrecht">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2013/01/ces-2013-flash-analysis-disruptions-and-disappointments-from-consumer-techs-biggest-show/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=554343+being-too-clever-can-be-a-product-killer&utm_content=calbrecht">GigaOM Research highs and lows from CES 2013</a></li><li><a href="http://pro.gigaom.com/2013/01/how-hr-can-make-the-case-for-workforce-analytics/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=554343+being-too-clever-can-be-a-product-killer&utm_content=calbrecht">How HR can make the case for workforce analytics</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=554343+being-too-clever-can-be-a-product-killer&utm_content=calbrecht">The 2013 task management tools market</a></li></ul>]]></content:encoded>
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			<media:title type="html">BRETT HELLMAN</media:title>
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			<media:title type="html">Chris Albrecht</media:title>
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