Twitter added nine new companies to its Certified Products Program on Thursday, highlighting companies in the areas of marketing and analytics as companies it looks to partner with. Read more »
Financial details remain under wraps, but in-app push messaging specialist Urban Airship will gain Tello’s PassTools, which can automatically generate and manage passes, coupons and loyalty cards for Apple’s Passbook. For Airship it’s a means of moving beyond messaging and beyond the smartphone app. Read more »
Pinterest is launching “30 Days of Pinspiration” on Tuesday, courting brands and media celebrities as it promotes holiday-themed boards. The move shows growth by Pinterest in areas that could turn to monetization, and the growing up of an emerging social platform. Read more »
Timed to Halloween and the presidential election, New York-based social loyalty startup CrowdTwist analyzed user data related to brand preferences for chocolate and political affiliation. Its data suggest that Democrats tend to prefer non-premium chocolate, while Republicans opt for more up-market sweets. Read more »
Twitter has continued to distinguish between apps that fit with its increasingly business-oriented priorities with the roll out of certified products, indicating apps that fit with its overall mission to support brands. Read more »
New York startup Percolate, which helps brands sort and curate content to share on Facebook, Twitter and other social channels, has released its newest version. Read more »
Apple is almost the coolest brand in the world, according to the latest CoolBrands survey, but the top honor goes to fast cars. Aston Martin ranked as the coolest overall brand, but Apple ranks second, beating out any and all of its closest competitors. Read more »
What do you do if your brand or product is looking a little long in the teeth? Hitch your wagon to Apple’s star, that’s what. Apple’s software and hardware offer a great opportunity for brands to reinvent and extend themselves, but only if it’s handled correctly. Read more »
There’s been a lot of talk about “branding” and media lately, sparked in part by Washington Post columnist Gene Weingarten’s recent anti-branding rant, in which he said it was “ruining journalism.” But like it or not, branding is now an inescapable part of new media. Read more »
How the world has changed. When my father was my age, there was nothing more cool or impressive than driving an Aston Martin, toting a Walther PPK and ordering your dry martinis shaken, not stirred. That’s what James Bond did. And Bond was seriously cool. Bond […] Read more »
