More branding Stories

By
Apple

Apple was saw the biggest gain in this year’s annual Interbrand report of the world’s most valuable brands, with an estimated value of $33.5 billion and growth of 58 percent when measured year over year. The iPhone 4 and iPad were major contributors to Apple’s success. Read more »

loading external resource

By
teenstexting

If you want to reach the Millennial generation, it’s probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way. Read more »

By
photo_alastairandy

The new Google+ social product includes a group chat application named “Huddle.” At least one company is particularly nonplussed with the app: Huddle, a London-based startup that provides cloud-based communication software. But this is not the first time Google has stepped on Huddle’s brand name turf. Read more »

By
(73) Home - Quora

Can social Q&A sites really help you build your professional reputation? I’ve taken a look at three sites that offer similar functionality, yet are vastly different under the surface. Here is a breakdown of how to use Quora, Focus and Namesake to enhance your reputation. Read more »

By
about-flavors-me-logo

Flavors.me and About.me are both platforms for creating “personal splash pages.” I decided to compare the two services, in order to see how splash pages can be used as online business cards, and whether they might be useful for web workers. Read more »

By

Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read more »

loading external resource

By

Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read more »

By

Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well when your company name […] Read more »

By

LinkedIn Groups are similar to Facebook Pages in that they provide businesses with an avenue for leading discussions on a topic of interest with members of the LinkedIn network. With groups, you can build thought leadership, share expertise, market your brand and grow your network. Read more »

By

Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me […] Read more »

By

Personal branding, whether you like the term or not, is something every web worker should consider. Don’t look at it as marketing or packaging yourself, but more as being true to yourself. Book Yourself Solid by Michael Port makes that distinction very well, and the Food Network demonstrates exactly how to make it work for you and your business.

Michael Port’s concept of personal branding starts with his belief that, “when you work with clients you love, you’ll truly enjoy the work you’re doing; you’ll love every minute of it. And when you love every minute of the work you do, you’ll do your best work, which is essential to [booking] yourself solid. Second, because you are your clients; they are an expression and an extension of you.”

The cornerstone of his philosophy is that “the greatest strategy for personal and business development on the planet is bold self-expression,” and many successful personal brands have used this very strategy to rise to the top.

The Food Network is filled with great examples of personal branding success stories using the “bold self-expression” strategy, and while the brands are very unique on their own, they all attract their individual audiences by being exactly one thing – themselves.

Take three of the popular Food Network personal brands, Rachel Ray, Paula Deen, and Emeril Lagasse. They each have individual flare and have used that individuality to create tremendous personal success. Read more »

By

If you want to keep up with a specific brand, for whatever reason (they’re a competitor in your space, your job is related to their activity, or you just really like what that company’s doing), to date there’s been no easy way to keep track of […] Read more »

By

It must be Monday as I am finding myself thinking about everything I do and more importantly, where all my stuff is stored.  We have long covered cloud technology and made cases for keeping as much of our stuff stored in the cloud as possible.  It […] Read more »

By

When I started freelancing, I worked with every potential client who contacted me.  This is normal for someone who is starting out.  After all, you want to get all the experience you can get your hands on.  But after a while, you’ll realize, like I did, […] Read more »

By

As a web worker who cares about your career, it’s just plain good sense to do what you can to make sure that your income survives increased competition. Fortunately, WWD has offered plenty of advice on that score over the years. Here are an even dozen of our best articles and tips for supercharging your career. Read more »

By

The FCC decision on Tuesday that opened up a huge chunk of spectrum for broadband services is a decided victory for its proponents, but there are still many details left to figure out, including what kind of radios will be used to “tune” into the Internet. […] Read more »

By

We’ve written before about the importance of personal branding to freelance web workers. In these times of economic uncertainty, though, it’s a subject that’s worth revisiting. We’d all like to think that the jobs go to us because we’re the best in our fields – but […] Read more »

By

We’ve written before about the importance of building a personal brand for independent web workers, and others have pronounced it a “prerequisite for career success.” If you’re a believer in this idea, and you have a Twitter account, there’s an easy way to help define and […] Read more »

By

Monitoring the Internet for people discussing your product or brand can be invaluable to help understand how the public views you. Tools like Google Alerts or Filtrbox can handle news, blogs and web pages while Summize keeps tabs on Twitter. For forums and message boards there […] Read more »

By

“I’m not here to make friends,” you’ve probably heard more than one reality show contestant say. But how often has that cliche popped up? YouTube user richfofo has a montage of the best and brightest. Also, in Karina Longworth’s words, “In terms of sheer hilarity –– […] Read more »

By

Editor’s Note: Regular contributor Steve Nielsen, sent us his 9 tips for how to use your brand effectively. Steve is also the founder of PartnerUp, an online community that matches founders to cofounders. Please read Steve’s post in its original format at The StartUp Blog. We […] Read more »

By

DVR Households Buy Less Stuff; new study shows DVR-equipped homes spend 5 percent less on packaged goods than non-DVR homes. (AdAge) Jericho Comes Crumbling Down; despite efforts of rabid fan based, the apocalyptic series is shuttered. (Reuters) March Madness Online is a Slam Dunk; 2.8 million […] Read more »

By

So Microsoft has offered to buy Yahoo for $44.6 billion. If accepted, it would certainly shake up the tech world. But what would it mean for online video? It’s on Steve Ballmer’s mind. In his letter to Yahoo he mentioned video specifically: Emerging user experiences: Our […] Read more »

By

Steve offers up an under six-minute hands-on look at the HTC Shift and now I can see why he’s adament about having a keyboard on a UMPC. He HAS to be the fastest two-thumb typist I’ve ever seen! While that’s definitely a valuable skill, I don’t […] Read more »

By

Experts are recommending now more than ever that employees should take power naps every day.  Naps at the work place rejuvenate the system and clear the mind and make employees perform better and more effectively than those who don’t power nap.  MetroNaps has developed a power […] Read more »

By

What’s the first thing you usually do with a new device? I do what many others do: I start looking at all the cool settings to see what I can tweak! That’s what a new Q1P owner from the UK did as well, and is often […] Read more »

By

Reading, The New York Times’ this morning brought back some memories, of my early days in this country, and perhaps of the early days of the emerging South Asian identity. I Want My Hyphenated-Identity MTV, perhaps the worst headline ever, talks about the pending launch of […] Read more »

By

Qwest is upping the ante and is willing to offer $8 billion for MCI, in hope that this would finally scuttle MCI’s deal with Verizon. While the deal is marginally higher than the $7.8 billion Qwest offered earlier, there are some key differences. Associated Press has […] Read more »

By

Sure there is a lot of focus on television, and other gizmos, but the big story at CES 2005 is voice-over-IP and the video-over-IP. Everyone who is anyone from the VoIP world is in Las Vegas. Andy is blogging from there, and so is Jeff Pulver. […] Read more »