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The new Google+ social product includes a group chat application named “Huddle.” At least one company is particularly nonplussed with the app: Huddle, a London-based startup that provides cloud-based communication software. But this is not the first time Google has stepped on Huddle’s brand name turf. Read more »

apple-future

Apple is now the most valuable brand in the world, according to a new report. Apple surpassed Google, ending that company’s four-year reign as the top brand, thanks to an 84-percent increase in value. The single most likely suspect for the change? Apple’s iPad. Read more »

apple-identity

Among my friends and family, I am The Apple Guy, a title which stemmed from a single computer purchase years ago. So how did a brand become so inextricably tied up in who I am as a person, and what are the consequences of that link? Read more »

It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook. Read more »

Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well when your company name […] Read more »

Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me […] Read more »

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Watching Chris Brogan of New Marketing Labs on stage for the first time at Izeafest 2009 made me pause. “Is this a conference about blogging, or have I been transported to a comedy club on ‘Best of Improv Night’?” I thought to myself. Even when “trying […] Read more »

I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at least not before the iPhone hit the streets. (And if you do remember, hopefully you remember other, important anniversaries, too!) But things changed on […] Read more »

Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to […] Read more »

We have all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any of us — individual, organization, company — do to handle a social media communications crisis? Read more »

Yesterday I was reminded of a song I used to like in the mid 90s by McAlmont & Butler. I hadn’t thought of that track in years, but I figured I should get it. I opened iTunes, navigated to the Store, searched, bought and downloaded. From […] Read more »

The latest Nielsen U.S. video streaming numbers for February have 1-year-old Hulu at No. 2. Over the course of the month, the upstart site beat out Yahoo, in January after finishing higher than Fox Interactive Media (MySpace). Previously, those two massive portals had long rounded out […] Read more »

Unlike some of the other social networking tools, Twitter doesn’t attempt to bundle all kinds of features and extras into its core product. It’s simple, and therein lies its appeal to many. That said, there are times when I need Twitter to do a bit more, […] Read more »

For many web workers, the central hub from which they manage their online identity and portfolio is, or features, a blog. Using a blog to represent yourself has many purposes, including acting as a C.V., establishing your identity as an authority in your field, and providing […] Read more »

I came across this very interesting BusinessWeek article by Stephen Baker last week, which discusses how willing we are to do free work online, without even trying to receive monetary compensation for our efforts. Instead, he argues, we’re looking for different kinds of payback. The non-monetary […] Read more »

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG. Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech brand, […] Read more »

I remember standing in line last year for the iPhone. It was a momentous occasion. There was excitement in the air and people just having a great time waiting for 6 PM when the iPhone went on sale. People were camped out in lawn chairs and […] Read more »