Food Network wants to partner with YouTube to produce exclusive content for the site as part of its professional channels initiative. For the cable network, it’s part of a bigger initiative of embracing online content. But can Food Network find an audience on YouTube? Read more »
Food Network is continuing its push into mobile media, this time with a new restaurant finder app called On the Road. The app isn’t Yelp or Urbanspoon. It draws its content and recommendation solely from FN’s TV programming, and that’s the way Food Network likes it. Read more »
Food Network’s digital strategy has always been fairly straightforward: to supplement its cable TV content and promote its on-air talent. Consequently its Website, its social media efforts and its mobile apps are all linked to its programming. But this week Food Network deviated from that strategy. Read more at paidContent »
