While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public opinion serves as a reminder that tweets aren’t yet a perfect measure. Read more »
Twitter has officially acquired Bluefin Labs, confirming earlier reports and demonstrating its intent to move into the television and media markets, working to understand how people are interacting with that content on social media. Read more »
Reports came out on Monday that Twitter has acquired Bluefin Labs, a company that attempts to measure interaction around television and media on social media and provide feedback to businesses and marketers. Read more »
Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
Don’t listen to the naysayers. The time to jump into healthcare IT is now, said Frank Moss, director of the new media medicine at MIT’s Media Lab. Creative technologists working in mobility, social networking, nano devices, should seek health IT opportunities. Now. Read more »
This year’s fall TV season is going to bring us a whole lot of hash tags. Trendrr’s new enterprise measurement tools can help TV executives understand whether initiatives like these are actually working, and who their top influencers tweeting about their show are. Read more »
Which TV shows are drawing the most commenters and the largest share of the social media conversation? Bluefin Labs is using social media to not only measure engagement during TV shows, but also to find connections between shows that those viewers enjoy watching. Read more »
