With Facebook, Twitter, Instagram and countless other options, blogging isn’t quite what it used to be. I wanted to know what the future of blogging is so I emailed Twitter’s Evan Williams. Here are some of the things he told me. Read more »
Tumblr, the combination blogging platform and social network, continues to grow at a phenomenal rate — racking up more than 8.4 billion pageviews a month, which puts it in the top 25 sites in the world. But will it ever figure out how to make money? Read more »
In the desire to be perceived as thought leaders, many businesses are focusing on a curatorial approach to their social media presences. But if you work in a creative team, an approach to social media that leverages your creativity can deliver benefits far beyond brand-customer engagement. Read more »
Online anonymity has been taking a beating recently, with the Gay Girl in Damascus affair and a recent piece by the former ombudsman at NPR criticizing anonymous comments. But allowing people to be anonymous has real value for society that shouldn’t be dismissed so quickly. Read more »
A Scottish man has revealed he’s the writer behind a blog detailing the life of a gay Syrian woman. But as the inquest begins into how he fooled the world’s media and thousands of readers, can we really insulate ourselves from fakes and liars? Read more »
For anyone trying to understand why bloggers would give their content for free to a site like The Huffington Post — which is being sued by contributors for as much as $100 million — here’s a related question: Why do some programmers choose to create open-source software? Read more »
Yahoo’s release of Twitter usage presents some interesting pointers for organizations, implying that greater benefits are available to companies using Twitter to actively engage with their own team members: companies that stop seeing Twitter as an outward-focused medium, and customers as a separate audience from staff. Read more »
A New York Times story says that blogging is on the decline, especially among young people, who are using social networks like Facebook instead. But blogging is arguably still growing rapidly — it’s just that the form it is taking is evolving in different ways. Read more »
There is a way to get a an easy to use collaboration platform in place quickly using simple blogging tools. The approach outlined here lets you get to work with your team, without waiting on corporate IT to set up something on the internal network. Read more »
It’s free and easy to get started with Google Analytics, but there are also a lot of advanced features that can make it even more useful. I thought it might be time to do post with a few quick tips for getting more out of it. Read more »
As we approach the end of the year, it’s a good time to take a step back and look at some data to see which of your blog posts have been getting attention and which ones have been mostly ignored. Read more »
I’m a fan of Posterous, but I don’t actually use it all that much. For a while, I was using PicPosterous for iPhone to share photographic memories of special events, but the app was limited and it didn’t take. Now, Posterous has released an official app. Read more »
If you’re a blogger, your most common problem is likely not knowing what to write. You open your word processor or editor to find a blank canvas staring back at you, which causes the same thing to happen to your mind — it goes blank. Read more »
When I was tasked to write a roundup of iPad blogging apps, I figured this would be the usual pros and cons of four or five apps. Instead, I found only two, one of which is specific to WordPress. Neither app made me all that happy. Read more »
The tech news has been buzzing with the launch of Google’s App Inventor for it’s Android platform. Despite Apple’s restrictions on third-party development kits — codified in clause 3.3.1 of iPhone’s developer terms — there are toolkits available for iPhone app development, too. Read more »
After iPad announcement day, I provoked a lot of controversy by writing that I felt that the iPad could serve as a travel computer for me. After handling it and trying out its features, I’m now even more convinced that is true. Read more »
In a world in which everything is made public it can be difficult to imagine the role that a restricted-access online journal might serve. Yet Penzu is exactly that: an online journal tool that, by default, saves your entries securely. Read more »
A recent Pew survey revealed that the popularity of blogging among teens and young adults has declined dramatically from 28 percent to 14 percent from 2006 to 2009. It reveals a trend that clearly shows that blogging is losing its luster with today’s younger generation. Read more »
Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read more »
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in this online […] Read more »
Music bloggers are upset because they say Google deleted their blogs without warning as a result of DMCA claims about songs they posted. But some of the bloggers say they were given the tracks they posted by record labels themselves as a promotional effort. Read more »
I write a lot of articles about writing, but that’s only one side of the coin for many online journalism and blogging jobs. Many places now want you to be able to be a decent photographer, too. My means of acquiring this particular skill set originally […] Read more »
Last week, I talked about three ingredients for business success, one being the need for systematic and consistent promotion and marketing. A reader asked for a more detailed list of specific things small businesses could do to have a continuous marketing/promotional program. Read more »
A colleague of mine, also a freelance writer, deleted his blog last weekend. When I asked him why, he cited comment trolls as the primary reason as to why he had to shut it down. “I wanted to showcase my work,” he said, “not spend a […] Read more »
Now that Microsoft Office 2010 is in beta (as I noted here), I’ve been spending more time using the applications, especially OneNote 2010 beta. I have long used OneNote for capturing project information when I am working on one of my Windows machines, but its potential […] Read more »
As another week passes, the seams of Apple’s App Store have been stretched even further with a deluge of new releases. Digging through the latest apps, I’ve selected four fresh picks for you to check out. It’s Halloween and so my top pick for this week […] Read more »
“A journey of a thousand miles begins with a single step.” — Confucius The bottom line for every business owner is this. If you can’t keep customers and clients, your business will fail. Ironically, we tend to forget this fact by getting caught up in the […] Read more »
Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable and awkward times in the spotlight, and while many of us want our businesses to succeed, it may take a while to adjust to […] Read more »
Break A Leg creator Yuri Baranovsky posted a provoking piece on his blog on Wednesday called Let’s Save the Web Series. It’s a thoughtful look at the current state of web content, one that echoes some recent thoughts from our own Chris Albrecht, but it’s driven […] Read more »
Here’s some good news for couch potatoes: IBM is developing a remote control that lets you blog and tweet while you’re watching TV, according to the Baltimore Sun. Big Blue filed a patent for the remote control back in April. It’s just the latest example of how […] Read more »
Chalk up that headline as a hat tip to one of my favorite artists, Tracy Chapman, who is performing in San Francisco this weekend. In the slipstream of my post from earlier this month, The Evolution of Blogging, several folks have come up with their own […] Read more »
Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don’t neglect it for lesser tools.
This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog.
Maintained correctly, your blog is the one tool that will get you the most traffic, and it’s the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche.
But, how can you make sure that you don’t neglect your blog (or mothership)?
#1 Spend time there.
Visit your site or blog frequently (ideally, several times per day). This helps you stay connected with your vision for your business, and it also helps you stay in tune with the usability of your site, as well as find ways to improve it.
#2 Keep it updated.
It’s very easy to allow a month to go by without posting a single blog entry. Naturally, the frequency of your posts will depend on a number of factors, most important being your own goals for your site, but you should post on a regular and consistent schedule so that your site content remains fresh.
#3 Engage your audience.
Ask questions, make thought-provoking posts, and most importantly, monitor the comments on your blog. If someone replies to one of your posts, take the time to respond, and if you really want to impress the person, email him or her with a thoughtful “thank you for following” message. Read more »
Much like a migratory bird is genetically driven to fly south for the winter, I am driven to bloviate online. And so over the years I’ve accumulated my fair share of blogging accounts. I’m very active on Twitter, have a WordPress blog, a Flickr account, Facebook, […] Read more »
Blogging has evolved, becoming more than just a source of straight information or opinion, but of rich context. But that’s not enough. Blogs need to evolve further, to become open, more social — to reflect more accurately our dynamic, real-times lives. Read more »
Personal blogs have innumerable benefits for web workers including establishing expertise on a subject, personal branding, online marketing and general desire for keeping your name up there in Google search results. The right hosted blog platform is a time-saver for web workers who may not be […] Read more »
I recently wrote about why I think it is more important to spend time creating great content instead of focusing on developing your personal brand. It even inspired one reader to get back in the habit of regularly blogging, and in his post, he touched on an important point. Every blog post doesn’t need to solve some tough technology problem or cover breaking news. People tend to make blogging much harder than it needs to be.
Here are a few ideas for people who want to blog more frequently, but who sometimes have a hard time coming up with ideas or face writer’s block. Read more »
Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from […] Read more »
I wanted to jump into the conversation about personal branding that we’ve been having over the past week or so. I really don’t spend much, if any, time worrying about my personal brand, but when I look at my presence online, I seem to have a […] Read more »
“Radically Transparent: Monitoring and Managing Reputations Online,” by Andy Beal and Dr. Judy Strauss, was recommended to me by several online friends who are involved in PR and marketing. It’s a practical and comprehensive book that’s designed to help individuals and businesses manage their reputations in […] Read more »
As a freelance online community consultant, I spend a lot of time thinking about ways to stabilize my income to reduce the ups and downs that come with having my own business. The most obvious solution is to manage your pipeline to make sure that you have new projects to replace the ones that are completing, but it’s also a good idea to have alternative income streams to complement your main client work and fill in any gaps. Read more »