DataSift is partnering with Bitly to give its customers a way to understand not just what social content is being shared but what is actually being clicked on. That can give brands and publishers a way to create content that is more engaging. Read more »
After getting pelted with complaints from users about its redesign, Bitly has responded and has restored some of the simple URL shortening that made it popular to begin with. The link shortening function is easier to find and much faster to use. Read more »
Big data is an intimidating concept for publishers who don’t collect much info about their customers already. A first step is to think about “data-driven decision making,” and little data, says bitly’s Hilary Mason. Read more at paidContent »
Sold by Yahoo to the founders of YouTube, social bookmarking service Delicious is one of the great survivors of Web 2.0. But can a revamp convince new users to bookmark the web — and keep the old ones happy at the same time? Read more »
News.me, the social news-curation app that was developed at the New York Times and then incubated by Betaworks, has been spun off as a separate company to sink or swim on its own. But can it compete with giants like Flipboard and other newer competitors? Read more »
Twitter’s launch of an analytics dashboard that shows who is interacting with a site’s content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries to monetize its growing network. Read more »
As reported by others, link-shortening site Bitly has last week launched bitly.tv, which lays out the most-linked (by Bitly) videos in a grid formation, allowing visitors to see “What the world is watching now.” The advantage of bitly.tv is that it offers a real-time look at […] Read more »
