Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it’s used. Now, thanks to complex models and real-time ad platforms, poltiical advertising is becoming a personal affair. Read more »
Netflix’s algorithms for recommending movies to customers might not be perfect, but it isn’t for lack of trying. The company is capturing and analyzing incredible amounts of data, even from the videos themselves, to try and figure out what you want to watch next. Read more »
Even if you haven’t heard of LivePerson, chances are you’ve encountered one of its products while browsing online. It’s the company behind those pop-up windows offering real-time chat with a representative, and it uses big data to decide which visitors are worth what type of attention. Read more »
