There’s shift happening in the world of online data collection, meaning consumers might expect to get paid for access to their data rather than always playing the role of uncompensated mark. Done right, it’s a system where both sides of the equation stand to win. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Semantic ad tech company ADmantX has raised $2.8 million in funding from Atlante Ventures Mezzogiorno, the venture arm of Italian bank Intesa Sanpaolo. The funds come just a few months after ADmantX came out of beta to provide ad targeting based on semantic analysis. Read more »
Last week, the bipartisan Kerry-McCain bill proposed legislation on a Commercial Privacy Bill of Rights that would put the FTC in charge of policing the online collection, sharing and use of personal information. That has far-reaching implications for the online media business. Read more »
A collection of data miners and tracking companies is creating a one-stop shop for consumers to see how ads are targeting them and how they can opt-out if they choose. The move is a preemptive attempt to head off a possible “Do Not Track” registry. Read more »
Amidst widespread discussion and fear of collecting personal data for ad targeting, one of the leading marketplaces for such audience data has raised a big round of venture funding. New York City-based eXelate today announced a $15 million Series B round led by Menlo Ventures. Read more »
TV networks and advertisers alike have long been looking for ways to make ads more relevant to consumers prone to skipping, or simply ignoring advertising. This quest has become even more urgent with the advent of new advertising opportunities online that are increasingly rivaling the 30-second […] Read more »
