Smartphones can enable an amazing level of connectivity, but they can also allow that activity to be monitored and used in controversial ways. But for mobile marketing to realize its full potential, consumers may need to sacrifice their privacy to one degree or another. Read more at GigaOM Pro »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus ... Read more at GigaOM Pro »
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Facebook’s recent launch of what CEO Mark Zuckerberg calls “frictionless sharing” has caused a lot of controversy over whether the feature is an invasion of privacy. But the reality is that Facebook is simply adapting to the increasingly social way we are living our lives online. Read more »
At long last, Facebook is finally on its way to putting its Beacon troubles to rest. Following a class action lawsuit filed by 20 disgruntled Facebook users in August of last year, the social network said Friday that it has agreed to a settlement. Though the […] Read more »
Update: It’s mea culpa time for Facebook’s Mark Zuckerberg. The social networking site’s founder and CEO has finally succumbed to the criticism of its ad platform, Beacon, and delivered a confessional worthy of “Oprah.” We say better late than never. But is that enough? Probably not, and here is why. Read more »
