We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing… Read More »
I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well,… Read More »
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