After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them. Read more »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
These days, the amount of content available for the average TV junkie is astronomical, and it’s the rare series that doesn’t bundle its episodes with an online presence. And though most television executives at this stage are relatively blunt about the fact that the web elements ... Read more at GigaOM Pro »
