That’s why it’s launching an enterprise support program which boosts the daily automated backups from once to three times a day and enables one account to support multiple Google Apps subdomains. One reason is the traction it sees Google Apps getting in corporate accounts, said Backupify CEO Rob May. Backupify, as its name suggests, backs up data from Google Apps, Salesforce.com, and social networking sites. It competes with services like Cloud Ally and Spanning.

A new service level agreement (SLA) will cover not only service uptime guarantees but assure customers that their backup will be completed within a day 99.9 percent of the time, he said. And, at Salesforce.com’s Dreamforce event next month, the  company will launch Backupify for Salesforce on AppExchange

“People still think of us as consumer centric because that’s where we started in 2009 but we’ve  been selling more to larger enterprises — companies like Jawbone, The Financial Times, Berklee College of Music and New York’s Museum of Modern Art. Our product needed to be modified to take advantage of that,” May said in an interview.

May will outline the enterprise program in a post to the company blog later Friday. As part of that blog, he will outline a roadmap of planned new features for business users that will include centralized management for Google Apps and Salesforce.com and auditing of admin activities.

Google Apps and Salesforce shops need backup as much as anyone, he said. “When companies move from on-premises to cloud, it’s not like Google’s going to lose your data from a crash, but Mary in accounting might delete a document. You have to be concerned about collaboration and shared documents. If someone wipes out the document entirely or it gets hacked, you need backup,” May said, citing the recent hoopla over Mat Honen’s nightmare when hackers got hold of his Gmail account.

Cambridge, Mass.-based Backupify, with about 30 employees, has netted about $19.5 million in venture capital. A $9 million Series C round in July included money from new investor Symantec combined with more investment from existing backers Avalon Ventures, General Catalyst and Lowercase Capital.

Russell Greenwald, practice manager for  Insource Services, a Boston system integrator, has recommended Backupify to clients using Google Apps for years.  Sure, folks could put their own documents separately on Google Drive but that’s not optimal. “My mantra is ‘trust no one.’ Don’t store Google stuff on Google,” Greenwald said.

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CloudSight, which will launch in private beta, follows the path of startups like Greplin, CloudMagic, and the recently announced Primadesk, but it adds in Backupify’s experience in backing up and restoring data. CloudSight Search will be available to Backupify users and will be activated after they back-up their data. It will support Facebook, Twitter, Google Apps, Flickr, Picasa, LinkedIn and other services. CloudSight filters results based on keyword, by date, and by the type of service to deliver the most relevant data first.

It’s an interesting idea that goes beyond personal data search functions popularized by Greplin. Newer startups are not only looking to help users find their information but also do something with it. Primadesk, for example, lets users manage their data from one account so they can get a unified e-mail inbox for all their accounts or drag and drop pictures from one photo service to another. Rob May, co-founder and CEO of Backupify, said social search services need to do more than just search now.

“Emerging social search engines are exciting but limited in that they only let you locate information – not restore it if it was deleted or view it if your cloud service is unavailable,” said May. In short, it’s not enough to have search in the cloud; you have to be able to manage and manipulate that data across services whenever you want in this “post-PC era.”

Backupify is also trying to appeal to enterprise customers with CloudSight Search, saying that it will help social media and compliance workers track online customer-facing corporate communications across cloud platforms. Google Apps domain administrators will also be able to use CloudSight Search to search the archives of users, which can help in restoring lost or deleted documents.

Backupify, which currently has 140,000 customers, will be showing off Cloudsight at South By Southwest. To sign up for the private beta, visit here.

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A little over a year after coming up with the idea for a web-based service for backing up online services such as Flickr albums or Twitter tweets, Charlie O’Donnell of First Round Capital announced Tuesday on his blog and on Twitter that his venture firm and several others — including venture investors Betaworks and General Catalyst, and angel investors Chris Sacca and Jason Calacanis — have invested $900,000 in a second financing round for startup Backupify. But will users be comfortable backing all their data up with a cloud-storage startup that they’ve never heard of? Backupify will need to clear that hurdle and many others in order to achieve success.

The idea behind the company, O’Donnell says, was to provide a single place where users of various web services such as Twitter and Flickr could back up their data. Although there are a number of cloud-based solutions for backing up documents and information from a desktop (including services such as Mozy, Carbonite and Symantec), he writes that he couldn’t find any “cloud to cloud” solutions that were designed to back up data from web-based services. So he asked a friend, Rob May — founder of BusinessPundit.com — to build something, and Backupify was born.

Users who sign up with the service, which launched in beta last year, get one gigabyte of storage for free, and the company has said that it plans to offer paid accounts with up to 10 gigabytes of storage for $5 a month or $50 a year. After users tell Backupify which services they want to backup, and log in with their credentials, the service pulls the data from those sites using their open APIs (application programming interfaces).

While closing a financing round from some high-profile investors is a nice coup, the main problem for Backupify is that it suffers from all of the privacy and reliability concerns that tend to cluster around any cloud-based service — and then some. After all, some users don’t even like storing their documents online with giant players such as Google or Microsoft; why would they want to do so with a tiny startup? And if backing up your desktop data to the cloud takes a leap of faith (due to some high-profile data losses), it’s likely to take an even bigger one to back up data that’s already in the cloud with another cloud-based service.

Documents and information that start out on a desktop PC remain there when they’re backed up, but what about data that begins and ends in the cloud? Backupify notes that users can download the backups to their PC for added security, but that’s another step people have to take — many of whom are so time-challenged that they fail to do regular backups as it is. Backupify also notes that for some services such as Twitter, it won’t be able to restore the data fully but will simply send you an XML data file that it admits “is not easily readable by human eyes” (the company says it is working on other formats).

Backupify doesn’t host your data itself, the company points out in a FAQ. Using public APIs, the company extracts your data from various cloud-based services — Flickr, Facebook, Twitter, Google Documents, etc. — and sends it to Amazon’s S3 (Simple Storage Service). In other words, Backupify is more or less a middleman that stands between your social web services and Amazon’s cloud storage offering. While this might assuage some concerns about the reliability of the backup, however, it’s likely to raise others, since S3 has been known to have issues itself.

If nothing else, Backupify’s latest financing will give it the time to try and answer some of those questions. This is the second round of funding for the company, which raised $125,000 in seed financing last year from a number of angel investors including Hubspot co-founder Darmesh Shah, who also joined as a co-founder.

Post and thumbnail photos courtesy of Flickr user tipiro

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To help promote the change, Backupify are kindly offering free 1-year subscriptions to the Backupify Basic plan to WWD readers, which would normally cost $29 per year. The Basic plan comes with 2Gb of storage and backs up a multitude of online services including Facebook, Flickr, Photobucket, Gmail, Basecamp, Twitter, Friendfeed, Google Docs, Zoho Writer, Delicious, Blogger and Hotmail. To claim your free account, just sign up at http://secure.backupify.com/wwd — this promotion will last for 24 hours.

Have you grabbed a free Backupify plan? Let us know your thoughts below!

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