Flurry has incorporated Trestle into its SDK and will offer new developer services under the name Flurry AppCloud. These services include push notifications, user account management and scalable storage. This bulks up Flurry’s developer offerings, which currently include analytics and tools for monetization, app distribution and re-engagement. AppCloud will start in beta for both iOS and Android apps and will be generally available later this summer.

Buying Trestle pits Flurry against other backend service providers like Kinvey, Parse and Stackmob. And it’s another sign of how the mobile developer services market will consolidate over time as providers look to offer a wider array of cloud services: Development tool provider Appcelerator bought mobile backend startup Cocoafish in February while Urban Airship (see disclosure below) in November bought SimpleGeo.

Flurry co-founder and CTO Sean Byrnes said Flurry’s developer backend offering will differ from competitors because it will be enriched with data from Flurry analytics. So developers will be able to segment push notifications by their audience using customer usage data. They’ll also be able to build apps that customize the experience for users based on analytics data. And having one less SDK to deal with will also be easier for developers, said Byrnes.

“I think you’ll see more consolidation in general in mobile services as the market matures,” Byrnes said. “The new currency is developer attention and there is more SDK fatigue now.”

Developers will pay for Flurry AppCloud based on monthly transactions. The first one million transactions each month will be free with every thousand transactions after that priced at 5 cents. Flurry is currently used by more than 70,000 developers, who deploy it in more than 200,000 apps.

As we’ve said before, the mobile app boom is creating a big market for mobile developer services. And mobile backend support is really popular because it helps developers easily connect their apps to cloud services.  But increasingly it looks like many of the different tools for monetization, performance monitoring and other cloud services will likely get rolled up into larger offerings for developers.

Disclosure: Urban Airship is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, the founder of Giga Omni Media, is also a venture partner at True.

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The company is coming out of beta now and is looking to sign up more developers to its platform. Kinvey, a TechStars Boston graduate that previously raised $2 million, offers developers a simple way to add services like push notifications, social integration, location, data syncing, analytics and other features to their apps. Kinvey supports iOS, Android, Windows, Blackberry and HTML5 developers on its platform.

Kinvey is going up against companies such as Stackmob and Parse, who are also trying to be the “Heroku for mobile.” Sravish Sridhar, the founder and CEO of Kinvey, told me his company is looking to differentiate itself by making it very easy for developers to connect to any data source or features on any third-party cloud platform. With Kinvey’s Service Link architecture, developers can connect to services such as Google Places, Facebook, Foursquare and Urban Airship (see disclosure below). This architecture can also be helpful for enterprises that want to unlock data that lives on legacy backends such as Oracle, WebSphere, JBoss and SAP, said Sridhar.

“We can be the glue for all data and features, end to end,” said Sridhar. “In the back end level, we are proxying information not only from our own cloud but any backend legacy infrastructure.”

Kinvey is also introducing “success pricing,” which gives customers access to all the features they want and charges them based on active users of their app. Customers will pay 3 cents per active user with caps being worked out to limit how much successful developers can expect to pay. This differs from other backend services, which often charge based on the features implemented.

As Kinvey reported last year, 3/4 of iOS and Android apps don’t connect to a backend service. But connected apps often receive higher ratings and reviews because they’re more dynamic with more fresh content and features. That suggests that there’s a lot of opportunity ahead for Kinvey, Parse, Stackmob, Appcelerator and others, who are trying to be the mobile backend of choice for developers.

Urban Airship is backed by True Ventures, a venture capital firm that is an investor in GigaOM.

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