Advertisers and publishers have swarmed over QR codes as they try to add interactivity to analog media. Now the Swiss team behind retooled mobile app Shortcut hopes they can help make the black-and-white glyphs a thing of the past. Read More »
Tech
Qualcomm demonstrated an Augmented Reality application that lets people point their smartphone camera at a DVD box and instantly pull up trailers for the movie inside. It’s a simple, easy to use application that shows off the practical power of Augmented Reality. Read More »
Swedish company 13th Lab, a Stockholm-based startup has been working on its own augmented-reality-like system for the iPad that uses a complex computer vision technique employed by NASA. 13th Lab is looking to turn the technology into a platform that developers can use for AR. Read More »
The biggest frustration I have with my iPhone is when the phone switches between Wi-Fi and 3G networks and just hangs. In solving this problem, MIT researchers used motion sensors, showing how mobile devices need to become an extension of us. Read More »
GoldRun, a New York start-up that allows brands to use augmented reality to create innovative marketing campaigns that end in real-world rewards, just raised $1.1 million in an angel round. The company is showing the promise of augmented reality and the power of tangible rewards. Read More »
Augmented reality still seems more of a solution in search of a problem to some, but two promising applications show how virtual reality can bring real-world value. Trying on virtual clothes and shoes could be the killer application for augmented reality to hit its stride. Read More »
Layar, creator of a mobile augmented reality (AR) platform, today announced $14 million in funding led by Intel Capital. The funds will be used for three purposes, all of which are meant to create “augmented reality experiences to people’s everyday lives,” says Maarten Lenz-FitzGerald of Layar. Read More »
A new iPhone and Android app called “Sex Offender Tracker” uses augmented reality to show you the location of any registered offenders who are in your area when you hold up your phone. What happens when this kind of app pulls up other info as well? Read More »
While augmented reality proponents have tried to push the edge of the technology with limited success, they’re now making a concerted effort to empower developers to incorporate AR into their apps. It’s a bet that developers can help AR can finally find a home in consumer’s… Read More »
