SocialFlow is launching Crescendo, a tool for buying ads on Facebook. Crescendo works by understanding the conversations a brand’s fans are having and then buying up low-cost keywords that correspond to the discussion. Read more »
Tech companies have become increasingly adept at manufacturing desire, but to what end? Behavior designer Jason Hreha argues that the industry needs to seriously consider the impact of its products. Are we helping our users lead better lives, or are we making them compulsive, impatient and distractible? Read more »
One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages. Read more »
Yes, mobile devices and social networks can produce a lot of distractions, and resisting that may be difficult — as critics like Joe Kraus point out. But is this really a disaster in the making, or just another social evolution we need to undergo? Read more »
David Shing, the “digital prophet” for AOL, says he expects unfriending and unfollowing to become a major phenomenon, as more people become overwhelmed with social information. I know just what that feels like, because a friend unfollowed me on Twitter recently for that exact reason. Read more »
Growl notifications, alert add-ons for Firefox and for the desktop, and other tools can all help you keep on top of goings-on in your digital world by displaying visual cues whenever new activity appears on your social networks, email, or other web apps. A new study, […] Read more »
