One thing that emerged from our media conference was that there is no single solution when it comes to the future of content, or the monetization of media — and that is probably a good thing. Read more at paidContent »
Freelance writer Nate Thayer touched off a debate this week about media outlets wanting to publish content for free — but the reality is that the economics of content have changed forever, and the supply of free content is almost infinite. Read more at paidContent »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage in the advertising desert? Read more at paidContent »
Google has reiterated a warning to publishers that its ban on links that are designed to enhance a site’s PageRank applies not just to paid links but to sponsored content and advertorial as well. Read more at paidContent »
Until now, the Atlantic has been the poster child for traditional media entities that have succeeded online, but the New Yorker looks to be planning some major moves of its own to boost its online presence. Read more at paidContent »
Just as Tumblr seems to be trying to imitate a mainstream media entity by hiring bloggers to cover political conventions, traditional media outlets are trying to become more Tumblr-like by adopting animated GIFs and other tools as a way of making their content more viral. Read more »
The concept of cloud computing has permeated the startup worlds and is steadily encroaching on the enterprise, and the 11 startups we selected as the finalists for Structure LaunchPad competition this year show how far the cloud’s reach has come. Read more »
