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gigaompromasterimagenewnet

The first quarter of 2011 saw plenty of competition between various web companies — and some heated tension, too. Content farms generated the most debate, with Demand Media’s IPO attracting attention and controversy and Google making a major change to its ranking algorithm. Facebook, meanwhile, maintained its heavyweight status online, but this time the social network’s impact was centered on social search, unified communications and comment systems. And Facebook’s ongoing dominance raised the question, Is there room for more than one social network? If niche networks like Quora and Color are any indication, the answer is “yes.” Additional companies mentioned in this report include Twitter, Groupon, Microsoft, LinkedIn and MySpace. To see the full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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tractor

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also significant disadvantages. Read more »

Subscriber Content

By
tractorpro

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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While Demand Media and AOL’s Seed get all the press, Associated Content has been around longer and is larger than either one, with 250,000 contributors and two million pieces of content. But CEO Patrick Keane denies that it is running a “virtual sweatshop” or “content farm.” Read more »

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