The event will be held, as is customary for many Apple events, at the Yerba Buena Center for the Arts at 10 a.m. GigaOM will be there and covering the event live as it unfolds.

It has been rumored since late July that the event introducing a new iPhone would happen in September, a little earlier than the iPhone 4S, which debuted in early October last year. Apple blog iMore was the first to publish the Sept. 12 date.

What’s not clear is if the rumored iPad mini will also make an appearance at this event next week. Several reports have pegged Apple holding a separate event for that product, possibly in October.

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