Reports 9to5Mac:

According to people familiar with the plans, Apple is working with car makers on updated versions of car center consoles that could attach to iOS devices like the iPhone. Specifically, an iPhone could be plugged into a car and an optimized, redesigned version of Apple Maps will appear on the car’s built-in display instead of a proprietary GPS system found in many cars.

The Maps app on the dashboard — mirrored from the phone’s display — would then be controlled via voice with Siri, according to the report.

That Apple has bigger plans for the car beyond a hands-free assistant app is not surprising. The car will be an integral part of consumers’ connected, digital lives and Apple can’t sit that one out.

But the report is vague about how far along the company is with these plans. It mentions that the capability is based on iOS 7 — which is expected to be introduced at WWDC in June — but that “a public release could be potentially be far off.”

Considering how slow it’s been going for the Eyes Free feature, it could be a while for even fuller integration. It was at WWDC 2012, last June, that Apple announced that Audi, BMW, Chrysler, Honda, General Motors, Jaguar, Land Rover, Mercedes and Toyota were on board for Siri Eyes Free. To date, only General Motors has implemented the feature (two Chevy models) while Honda and Mercedes have announced plans.

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Berlin-based Skobbler has a tool called GeOS to help developers more easily incorporate OpenStreetMap (OSM) maps into their services. Given that, and since its own apps such as GPS Navigation 2 also use OSM, it is not surprising to see the company talking up the platform. That said, it has some good points to make about the OSM model’s success.

The key point is that traditional mapping services such as Navteq come out of the automotive GPS market. Google also collects most of its data by driving around. OSM, by way of contrast, is generally better at collecting details that are to be found off-road or by pedestrians.

However, for a service that’s often compared with Wikipedia, contributing to OSM is still a specialist business, limiting the number of active contributors to those with the technical know-how. Indeed, while the million milestone is notable, the number of active monthly contributors is less than 20,000. (This is not that surprising – a very small proportion of Wikipedia’s 18.3 million registered users make regular edits.)

“While reaching one million [contributors] is a major milestone for OSM, it’s still early days in terms of fulfilling its potential,” Skobbler co-founder Marcus Thielking said in a statement. “With 90 percent of the population still realistically unable to participate, we’re expecting easier OSM access to allow everyone and anyone to help increase the success of this amazing modern alternative to conventional mapping.”

The question is, where is that easier access going to come from? Unsurprisingly, Thielking reckons the solution lies in more commercial products using OSM, a shift that would spur demand for more – and more standardized – contributions.

That would benefit Skobbler but it would also be good news for those that already use OSM data. The biggest name there is Apple – the maps in iOS 6 use OSM data for some parts of the world – but others include Foursquare, Craigslist and, of course, Wikipedia.

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Update: Well, it appears Techcrunch is now disagreeing with itself. Another writer from the site now reports that the deal is “not actually happening.” We’ve also heard that the actual conversation between Apple and Waze has more to do with sharing data, and that Waze has been approached by other companies about acquisition.

Apple’s motivation to make such an acquisition is pretty obvious: the company’s own navigation app, Apple Maps, was not at all ready for prime time when it went live in September. Apple has apologized for the poor directions and incomplete location data, with CEO Tim Cook recently telling an interviewer that the company is fixing the app through software updates, but also vaguely mentioned the company’s “huge plan to make it even better.”

What is that “huge” plan besides periodic software upgrades? An acquisition of a popular mobile mapping app — which has access to millions of crowdsourced location data points from all over the world — could fit the bill. The size of Waze and its price tag also fit in with the type of acquisition Apple likes to do: small, private companies for relatively small (for Apple) costs. To date, Waze has raised $67 million in venture capital; Apple has a little over $120 billion in the bank.

Still, even if Apple is pursuing Waze, it’s not clear its offer of $500 million will cut it: the report indicates that Waze is looking for a deal roughly 50 percent higher than what Apple is offering, about $750 million.

This post was updated at 10:59 a.m. PT.

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From the police report:

Local Police have been called to assist distressed motorists who have become stranded within the Murray-Sunset National Park after following directions on their Apple i-phone.

Tests on the mapping system by police confirm the mapping systems lists Mildura in the middle of the Murray Sunset National Park, approximately 70km away from the actual location of Mildura.

Police are extremely concerned as there is no water supply within the Park and temperatures can reach as high as 46 degrees, making this a potentially life threatening issue.

Some of the motorists located by police have been stranded for up to 24 hours without food or water and have walked long distances through dangerous terrain to get phone reception.

Bad directions and misidentified locations are usually just inconvenient or annoying; they do not usually lead to life-threatening scenarios. But in certain cases like this one, they can be, which is why Apple needs to get a fix in place as soon as possible. Apple is reportedly working to improve the bad imagery, misidentified locations and off-target directions. But this is not exactly great PR for the company and its brand new Maps product.

Apple’s CEO Tim Cook has admitted that Apple “screwed up” with its initial release of Maps in September, as he said last week in an interview with Bloomberg. Besides removing some former overseers of the project and assigning a new leader, Cook said, “We’re putting all of our energy into making it right. And we have already had several software updates. We’ve got a huge plan to make it even better.”

The sooner the details of this “huge plan” are revealed and implemented, the better.

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Embark is free and is distributed as individual apps tailored to 12 major public transportation hubs in the U.S. and Europe. Prior to September, Embark apps had been available for nearly a year, but its apps remained well under the radar for most. Then Apple’s new Maps arrived with the iOS 6 update and during just the first week afterward, Embark saw 100,000 downloads. It was a huge and sudden boost for Hodge and his team. And that post-iOS 6 boom has continued. Hodge wouldn’t give me an updated figure on the total number of downloads Embark has seen since then, but user sessions in the last two months have grown by a factor of 2.5 to 10 in all markets, he told me on Tuesday. Downloads have grown by near the same measure.

Embark PHL, one of Embark’s transit apps for 12 major U.S. and European cities.

New York City, Embark’s largest market, has more than doubled its user sessions since September. But the biggest growth area has been abroad: The app has seen 10 times as many users in London since then, after being available for 10 months prior to Apple’s Maps debut. “Granted, London was a smaller market at the time for us, but what iOS 6 proved was that if you had a good transit app, all of sudden people would find it,” Hodge said.

People are finding the app because Apple has created a special section of its Maps app that recommends local transit apps. Embark is just one of these apps, and has much bigger brand-name competition: Navigon and Garmin are two of the heavyweights it competes with.

It hasn’t been just users who have discovered Embark since September. Potential investors came out of the woodwork too: the former Y Combinator startup is now an official BMW investment. The German automaker announced the investment — without disclosing the sum — at an auto industry event last week.

BMW is along for the ride

As far as what Embark is working on for BMW, Hodge won’t say just yet. But he noted that BMW is looking at how all forms of transportation are an issue for big cities everywhere. They call it “intermodal mobility.”

“They’re talking about how people are driving to the train station, asking when will the train arrive. That’s one possibility,” Hodge said.

Apple Maps’ suggested list of local transit apps in Philadelphia.

What will be interesting is how Embark continues to fare as all-in-one mapping and routing solutions from more name-brand competitors begin to pop up. Nokia, for instance, is now selling its Here app on iOS with integrated transit directions — though early reviews weren’t great. It did manage to beat Google to the iOS App Store, but it is widely assumed that Google will bring its own Maps app to iOS 6 eventually. And that’ll be tough to compete with: Google was the default public transit routing app for many users before Apple removed it as the default option.

But Hodge isn’t spending too much time worrying about larger competitors. He really likes his chances as a small startup.

“The biggest challenge we see in this space, for Nokia, for Google, Apple, they have to immediately go to scale when they launch. They can’t perfect the formula; they have to do it everywhere at once.” The fact that public transit directions in Nokia’s San Francisco maps aren’t very good “reflect a lack of focus,” Hodge says. But, considering the task at hand, of having to map every metro area at once, he says “it’s understandable.”

Embark thinks its secret to success is getting the little things right. Like timing how fast people walk between subway stops in New York City, or knowing which bus lines tend to be unreliable. Those details, which lead to accuracy and ease of use, the company believes, are what will continue to win it customers.

Though Embark is just in 12 markets, the company says it’s happy it started small first. “We’d rather start by doing a great job in a few places” than be mediocre everywhere, Hodge said.

The influx of money from BMW is going to help them with that. The first order of business? Expand to more markets.

Thumbnail image courtesy of Flickr user Buddahbless

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Here are a few details on the new Here product, as reported by the New York Times:

The company said on Tuesday that in the coming weeks it would release a maps app called Here in Apple’s App Store. It will be a free download for iPhone, iPad and iPod Touch owners. Nokia also said it would release a toolkit for programmers to make Nokia-powered mapping apps for Android phones. And it is forming a partnership with Mozilla, the browser company, to develop location features for its new operating system, called Firefox OS.

Though the app isn’t released just yet, it could make Apple’s own Maps look behind the times. Here will be available online as well as when a user doesn’t have an internet connection. And more importantly for urban dwellers or those without cars, it will have public transit directions — which Apple still has yet to build into its own maps. Nokia also says that there will be turn-by-turn voice navigation for walking directions. And, it should be noted, if Nokia does expect its app to hit the iOS App Store in the next few weeks, it could beat Google, which is reportedly working on a new version of Google Maps for the iPhone.

Apple Maps is still the default mapping app for iOS devices running iOS 6 or later. But in the wake of the disaster that was the debut of Apple Maps, the company has encouraged users to try other maps apps while Apple improves its own product. CEO Tim Cook encouraged users to try competing apps like Bing, MapQuest, Waze and Google and Nokia maps in a web browser.

Nokia has been finetuning its mapping skills for a while, and this is probably the best opportunity in a long time (subscription required) to try to gain a new following with mobile users on iOS. Also, getting on more platforms means more user data to incorporate into its mapping product.

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Launching the Maps app, Apple’s way

Apple built its own Maps app to be integrated into other apps.  It provides maps or directions for several apps Apple offers as well as third-party apps. For instance, from within Contacts, you can tap on an address and launch directly into the Apple Maps app.  In both mobile Safari and the Mail apps, any text that resembles an address listed becomes a launch point into the Apple Maps app as well.  The Apple Store app, Find My Friends, Find My iPhone, basically any app that has a location information in it has an opportunity to launch to the Apple Maps app directly.

Integration of Maps in Contacts

With the introduction of iOS 6, Apple has enhanced the ability for third-party apps to launch into the Apple Maps app. This was accomplished by improving the integration between third-party apps and the Apple Maps app through a series of new features in Apple’s own MapKit API, the technology framework that developers of iOS apps utilize when developing location-aware applications.  Not only has the way third-party apps launch into the Apple Maps app been extended to allow more information to be easily passed from app to app using what is referred to as a MKMapItem, third-party apps can also register with the the Apple Maps app as an app that can provide region-specific routing information by including a geographic coverage file.

Launch from Maps to Transit apps

Even with this new integration in iOS 6, looking at all of the other mapping apps available in the App Store, not one of them integrate into the stock Apple apps that come pre-installed on the device, or third-party apps downloaded from the App Store, in the same way that Apple’s Maps app does.  This will likely be the case for Google’s Maps app if it reaches the App Store as well.  In other words, a new Google Maps app for iOS 6 won’t work the same way Google Maps did on iOS 5 and earlier.  When you click on an address in the Contacts app, or within an email message in the Mail app, or anywhere else, you will continue launch into the Apple Maps app.  Having a Google Maps app on the device will not bring back the same Maps experience the you had in the past.

Launching the Maps app, Google’s way

Google might try to anyway. To see how Google can attempt to bring back a similar Maps experience, we can take a cue from what it has been doing with the apps it already has on iOS.  Google has posted a common technique for third-party developers to use that will launch into Google’s Chrome browser rather than Safari.  This technique will first check to see if Google’s Chrome app is installed on the device.  If it is, the third-party app can then launch into Google’s Chrome app directly.

This utilizes a well known and documented app-to-app launching capability built into iOS referred to as using Custom URL Schemes.  Using URL schemes is an Apple-supported means of launching from one app to another. The default behavior would of course be to launch directly into Apple’s Safari browser, which uses one of the system-supported URL schemes.  There is nothing inherently wrong with the technique that Google is suggesting that developers use this.

Launch from Search to Chrome

This technique could easily be extended to Google’s yet-to-be-released Maps app as well.  This would provide a means for Google to launch into their Maps app from any of the existing Google apps you have installed on your iOS device.  And as Google has provided the technique to third-party app developers on how to do this with Chrome, as pictured below in the Feeddler app, it stands to reason they will likely try do the same with their Google Maps app.

Example of Google Chrome Integration

This creates a potential opportunity for Google to integrate all of its iOS apps into one cohesive and consistent user experience that it can control.  If you install Google’s Chrome, GMail, Maps and Search app, then you could turn your iOS device effectively into a Google device.  Launching to and from each of Google’s apps would be seamless as they will all be optimized to work well with each other.

Battle of the apps

The problem with Google’s technique, from an end user’s point of view, is that it potentially removes the user’s ability to choose which app combinations they want to use.  The suggested technique programmatically checks first to see if the Google app is installed on the device, and if it is, launch to the Google app instead of the Apple app.  As an example, if you first install a travel app on your device, and you needed directions, it would launch to the Apple Maps app.  But, later, should you install the Google Maps app on your device, the same travel app you installed previously would now launch to the Google Maps app instead — unless that app’s developer exposes an option to switch back and forth this will happen automatically.

Choosing to implement the Google-recommended techniques to launch Google’s apps on iOS, third-party developers will be able to choose to exclusively be part of the Google series of apps.  Google could even aggressively start reaching out to developers as a means of including them in the Google iOS experience rather than the Apple iOS experience.  It would take a complete replacement of the stock apps Apple includes with iOS to bring back the same integrated experience we once had with Google’s Maps app.  With more than 20 apps in the iOS App Store already, all Google would need is a Compass, Flashlight and decent Contacts app to be complete.

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The fun Europe trip

The good:

myTaxi (iOS/Android/Windows, free)

I was amazed when our Airbnb host told us about myTaxi, which lets passengers hail a nearby cab, book it and track its approach on their phones. (There’s now a web booking option, too.) You can pay through a credit card linked to the app, or with cash or a credit card in the cab. And you can save your favorite drivers, make advance bookings and request cabs with certain features like credit card machines or hybrid cars. Unlike Uber, myTaxi works with regular city cab drivers so you just pay a regular cab fare. It’s basically street-hailing made easier. MyTaxi operates primarily in 30 cities worldwide, most of them in Germany, and just entered the U.S. for the first time with its launch in Washington, DC. I’m eagerly awaiting its arrival in New York, though considering the difficulties Uber has faced here, that could be a long time coming.

Tripit (iOS/Android/Blackberry/Windows/web, free for basic version)

I forwarded all our travel plans and email confirmations — hotel reservations, flight details, etc. — to Tripit. The app makes a custom itinerary for you and keeps all your stuff in one place.

Google Maps (on iOS 5) + data roaming

Apple released iOS 6 a couple weeks before I left for Europe, and as the terrible reviews of Apple Maps rolled in, I chose not to upgrade so that I’d be able to keep the Google Maps iPhone app on our trip. I was so glad I did. On our first few days in Europe, I was insistent that I wouldn’t shell out for an international data plan — I decided I’d stick to Wi-Fi and downloaded a few offline map apps. But the offline maps I tried were clunky and hard to use. So I paid for a small roaming package and from then on, wherever we walked, we used Google Maps to guide us. It worked perfectly and was a total lifesaver when we got lost after a visit to a coffee shop in Amsterdam.

TripAdvisor (iOS/Android/Nokia/Windows/web, free)

Using Trip Advisor for international travel seems roughly as cool as using a Rick Steves guide. I wondered if we were missing out by not using some cool local source —  and it’s true that all of the recommendations we got from local folks (like our Airbnb hosts in Frankfurt) were great. Yet TripAdvisor surpassed my expectations. Before we left, I tested its restaurant recommendations for my own neighborhood in Manhattan and they were, indeed, some of my favorite local places to eat, not total tourist traps. Abroad, TripAdvisor continued to serve us well and didn’t steer us to any duds. We also found that it had many, many more reviews than Yelp, at least in the cities we visited.

The bad:

Lonely Planet Berlin & Amsterdam Travel Guide apps (iOS, $3.99)

Despite our good experience with TripAdvisor, I was also looking for a more traditional guidebook experience — we weren’t in any city for very long and wanted to get a good basic overview so we could decide what to do. So I bought Lonely Planet app guides to Berlin and Amsterdam. At $3.99 each, they were cheaper than print guidebooks and, I figured, would give us the highlights.

They were better than nothing. Rather than taking a print guidebook and enhancing it through technology, though, the app guides were much more frustrating than a handful of paper would have been. I expected that the guides I bought would correspond with the most recent print editions. Instead, they were out of date, referring to museums that would re-open in 2010 and once or twice steering us to restaurants that no longer existed. The maps included with the apps were outrageously bad, and in general, none of the things that a digital guidebook can actually do better than a print book — reader reviews, up-to-the-minute (or at least up-to-the-year) updates, GPS integration, etc. — were included.

The unplanned road trip

The good:

Priceline Negotiator (iOS/Android)

This app came in handy when we needed to find motels outside Savannah, Ga. (after our first day of driving) and Washington, D.C. (after our second day of driving). We weren’t looking for fun boutique-y features in cool neighborhoods, just clean places right off the highway. Priceline has tons of user reviews and aggregated “guest scores” even for boring chain motels like that, so we knew we should choose the Comfort Suites in Richmond Hill, Ga. ($70) over the Travelodge ($30, “it was nasty roaches”) down the street. And you can book hotels directly through the app. Priceline Negotiator also recently added “tonight-only” hotel deals to compete with the Hotel Tonight app.

One limitation: We needed a one-way car rental from Tampa to New York, but the app doesn’t support one-way trips, so we had to book the car through Priceline’s website.

MotionX GPS Drive (iOS, $0.99)

By the time our unplanned road trip rolled around, I’d upgraded to iOS 6. I kept hearing that Apple Maps is not terrible for drivers, so it should have worked for the journey from Florida to New York. Yet while Apple Maps had a lovely interface and turn-by-turn directions, it kept giving us different — and longer — routes than Google Maps’ mobile site (I compared the sets of directions from the passenger seat). We would have just used Google Maps’ mobile site, but it kept getting glitchy and wouldn’t toggle between a map and text directions without requiring me to retype our destination each time. So we turned to MotionX GPS Drive, which is $0.99 and then costs an additional $2.99 per month (or $9.99 per year) for real-time live voice guidance.

MotionX GPS Drive got us safely back to a drenched Manhattan. I realized that over the past three days, the biggest problem I’d had was a few glitches on a fancy smartphone, and I felt grateful. There’s not an app for that. Instead, I texted money to the Red Cross.

Photo courtesy of Shutterstock / Danny Smythe

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Apple fired two from its leadership team: SVP of iOS Software Scott Forstall, and SVP of Retail Operations John Browett. Sure, the company didn’t outright say it had dismissed the two men, but in the carefully crafted world of public relations, the message was clear. The move was pitched as part of a large-scale reorganization of the top leadership team’s responsibilities, and emphasized “improving collaboration” between groups at Apple, which are otherwise clearly doing a lot of things right since Cook took the helm.

Cook had made some tweaks to the team since he became permanent CEO in August of 2011 — promoting Eddy Cue from VP to SVP of Internet Software and Services right away, and in January he filled the retail operations position with Browett. But nothing like this. The decision to remove company veteran Forstall — as well as his own new hire Browett — is the boldest and most significant move Cook has made in his 14 months as chief executive.

Scott Forstall demonstrates a feature of Apple Maps. The problems with the product likely led to his ouster at Apple.

Browett clearly wasn’t working out, something predicted by many company observers, so his departure isn’t much a surprise. But Forstall’s removal would have been unthinkable just a year ago — after all, he was mentored by Jobs himself going back to their days together at NeXT in the 1990s and mentioned as a possible future CEO of Apple. Cook’s decision to let him go after a major misstep involving Maps shows that Cook is unafraid to remake Apple into a company that works for him, not just for Steve Jobs.

The Maps mess

Forstall was hired to work on Mac OS X starting in 1997. But he will be remembered for leading the development of iOS, which started out as a top-secret project within Apple to power the first iPhone. Today, the software Forstall created is on 400 million devices. And that still wasn’t enough to save his job.

Fault for the Maps debacle can be laid squarely at Forstall’s feet. As head of software for the iPhone it was his responsibility, and the poor state of the software at launch – with incomplete and sometimes wrong data, without integrated transit directions, and worst of all, without a “beta” label — was shocking to many customers. The uproar over the software’s severe shortcomings threatened to overshadow the iPhone 5 launch, although the device appears to be selling well. Such events are usually publicity boons for Apple, but instead of simply reveling in yet another successful device launch, just a week later Cook was forced to publicly apologize for Maps.

Not only was Cook unafraid of getting rid of a Jobs’ protégé, he also doesn’t appear to mind admitting he made a huge mistake. Browett’s tenure leading Apple’s retail empire lasted less than nine months. Cook was the one who signed off on Browett’s hire, and he did so despite the obvious cultural mismatch identifiable by anyone who’d shopped at a Dixon’s in the U.K. before: the discount electronics retailer with middling customer service seemed the polar opposite of Apple Stores. The failure of Browett is clearly Cook’s fault. But to his credit, he didn’t waste too much time; he didn’t even wait to hire a replacement before letting him go.

The new-look Cook era

There’s a domino effect in the decision to let Forstall go, and years from now, the result will likely characterize how we think of Cook’s tenure at Apple.

The move should have a noticeable impact on Apple products and overall direction. Cook put iOS development into the hands of the same guy who’s in charge of Mac software, Craig Federighi. Apple has always treated to the two operating systems as distinct, but complementary. However, OS X has been taking on more and more features initially developed for iOS, and this new organizational direction foretells possibly even deeper integration between the two divisions and their software for future devices.

SVP Eddy Cue will take over Siri and the problematic Maps app in CEO Tim Cook’s major company shakeup.

Another possible impact of the change: the overall look and feel of Apple products. Forstall had reportedly clashed with Jony Ive over the design philosophy that underlies iOS and Apple’s own apps. The philosophy, called skeumorphism, was favored by Jobs, and continued to be championed by Forstall. Some designers regard Apple’s software design for applications such as GameCenter and Passbook as cheesy and outdated. By removing Forstall, it appears Ive will have full control over the look and feel of hardware and software.

Cook also chose to put Maps and Siri into the hands of Cue. While it means Cook trusts Cue with these products that are particular weak spots for Apple, don’t expect an instant fix. Online services in general, which Cue oversees, are Apple’s big weakness — problematic Maps and Siri are joining iCloud, whose record for reliability is far from spotless.

Some Apple watchers thought Cook wouldn’t be up to the task of leading the kind of company that Jobs built; the thinking was that he’d look at his role as simply a caretaker, and that he lacked the capacity to be bold or visionary like his predecessor.

But the move today contradicts that thinking, and the result is a pretty different organization, one looks less like Jobs’ Apple and more like Cook’s.

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