New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a quick sell. Localytics found that loyal users generate 25 percent more in-app purchases. Read More »
Tech
As the year winds down, here’s a look back at the biggest, most significant things that happened in the apps we use on our smartphones and tablets this year, as well as the most important themes to watch out for come 2012. Read More »
Microsoft added fuel to speculations about its consumer-business prowess on Tuesday with the preview of its forthcoming Windows Store that will accompany Windows 8, but there’s a more fundamental issue facing Microsoft than whether consumers will buy Windows 8 devices. Will it have developers? Read More »
IOS, Android, BlackBerry and Windows Phone 7 have collectively hit 991,524 apps available in their stores with the big million unit milestone set to be reached in the next day, said an analytics firm. It’s a reminder of just how big this modern app market is. Read More »
Skype is helping introduce its third-party apps to consumers with a new app directory that lets people browse and access apps that are built on Skype’s API. The directory features dozens of free and paid apps that are available on both Windows and Mac. Read More »
Android Market is paced by a number of very prolific app makers and it also sees more updates per app than the App Store, according to app ratings analytics and discovery firm Mobilewalla. The company found that Android users are also focused more on popular apps.… Read More »
App ratings have always been a key tool for mobile developers to get their apps noticed. But with the increasing competition in app marketplaces as well as the decline of some distribution tools, there seems to be renewed focus on app reviews and ratings. Read More »
GetJar has beat out budding rival Amazon in snagging the Android exclusive on Cut the Rope, a previous iOS game with Angry Birds–like appeal. The game illustrates the growing competition between the 2 third-party Android app stores as they compete for developers and consumers. Read More »
With Apple App Store hitting the half billion mark and Android Market poised to overtake it later this year, it’s a busy time to be in the app discovery business. Appsfire, a France-based startup is reaping the benefits, scoring $3.6 million in Series A funding. Read More »
Amazon is giving Verizon Android customers $25 worth of app credits in its new app store. The deal signals how serious Amazon is taking its app store and how the company is filling out an ecosystem that could become the basis for a tablet platform. Read More »
Opera Software isn’t sweating the recent ban of its browser in the GetJar app store, because the effort is just one part of a larger plan by Opera to become a major distribution point for native and web apps around the world. Read More »
With all the growing competition in the market for app stores, it’s inevitable that this jockeying is leading to some competitive measures. The latest sign of that is GetJar’s move to ban Opera Mini after Opera announced it was launching its own app market. Read More »
More Must Reads
