The photo and video app market is a sizable one undergoing rapid changes right now. With low barriers to entry, this is a market that also consists of a large number of developers and is certainly not limited to a handful of well-financed startups. Read more at GigaOM Pro »
Freemium app revenue is now dominating premium for developers on both iOS and Android, said App Annie. The analytics firm said that freemium apps generate 69 percent of the worldwide iOS app revenue and 75 percent of global Android app revenues. Read more »
For a long time iOS app monetization was far and away better than on Android. But as monetization strategies change in the app world, the statistics are changing. Android is no longer as far behind. Read more »
To help advertisers figure out when consumers actually intend to purchase a product and when they’re just making a wish list of fantasy items, mobile ad network Jumptap’s new ad targeting approach links mobile behavior, web behavior and offline data. Read more »
Inneractive, which runs a mobile ad exchange, has just raised $3.5 million to help developers make money from their apps. The company helps developers by connecting their apps to its exchange, which includes more than 120 ad providers working in more than 200 countries. Read more »
955 Dreams, whose Band of the Day app was Apple’s App of the Year runner up, is now letting other publishers make use of its smarts by releasing a publishing platform as well as an ad engine so content owners can create their own magazine-style apps. Read more »
Amazon is turning on a key money-making tool for developers in its Appstore for Android, letting app makers offer in-app purchase through Amazon. The service allows developers to easily sell in-game currency, upgrades, content and magazine issues with one-click checkouts. Read more »
New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a quick sell. Localytics found that loyal users generate 25 percent more in-app purchases. Read more »
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network. Read more »
Android users have about 250,000 apps to choose from but most have little use for any of them outside the top 50. New data from Nielsen found that 61 percent of the time spent on apps by Android users are in the top 50 apps. Read more »
