Amazon last week launched a developer program in advance of its opening of a store for Android apps. The move underscores the opportunities for third parties looking to distribute apps to users of Google’s mobile operating system. But first they must meet a few key challenges. Read more »
More and more, web apps are becoming interconnected with one another. In general, of course, this is a very good thing, but it nonetheless introduces dependencies between these apps. And as more apps come to rely on one another to provide critical services in our day-to-day ... Read more at GigaOM Pro »
TV apps will soon be “everywhere,” according to attendees of a recent GigaOM Bunker event examining the future of the TV market. But how that market will develop, and which TV platforms will win out, is yet to be ... Read more at GigaOM Pro »
A few weeks ago, we conducted a survey of app developers in partnership with analytics company Distimo and across our own network of sites. We asked developers which platforms they’re developing apps for, what types they’re making and plans for the future. Here are the results. Read more »
The iTunes App Store has more than 250,000 active apps for sale. How will you get yours get noticed? After you’ve spent significant time and resources on developing and releasing it, you can’t simply wait for it to be “discovered.” In today’s crowded marketplace, you need a strategic and savvy marketing approach to sell your app — or you risk it getting lost in an ever-expanding deluge of sub-par offerings. Navigating the nuances of app marketing involves many steps, from knowing the finer points of search engine optimization to understanding Apple’s ranking policies and how to use social networks to your advantage. This guide offers strategies for all of those topics and countless others, including app design; choosing a release date; Facebook, Twitter and YouTube marketing ideas; what makes or breaks a press release; and tips on how to win the approval of the ever-influential app blogger. Read more at GigaOM Pro »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay ... Read more at GigaOM Pro »
HTML5 isn’t yet fully ratified, but browser vendors are nonetheless starting to implement some of its features. This presents a huge opportunity for forward-thinking web app developers, which in turn will spell good news for ever-growing number people who uses web ... Read more at GigaOM Pro »
