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AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

aol presents

AOL has grown its video business through acquisitions and in-house production — and seen that hard work pay off in traffic. AOL Video is now number five in unique viewers and number seven in videos viewed, in large part, because AOL has come to embrace third-party content. Read more »

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photo: See-ming Lee

As the online media game gets increasingly saturated, a new land rush is building in the hyper-local market, according to Topix CEO Chris Tolles, who says AOL’s ambitious rollout of its Patch.com network of local news sites is just the beginning of the land grab. Read more »

Battle Of The Bots: iRobot Sues Rivals

With AOL, Demand Media and Yahoo all investing heavily in creating huge networks, “content farms” are clearly here to stay. But how far can they go? A team of journalists and computer scientists is conducting an experiment to see if the news can be completely automated. Read more »

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AOL dropped a bombshell on the online media world late Sunday night with the news that it is acquiring popular blog network The Huffington Post for $315 million. Here’s a roundup of some of the other commentary on the announcement from the web and from Twitter. Read more »

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houseofcards

AOL dropped a late night bomb – it bought The Huffington Post for $315 million – of which $300 million is in cash. But when you get over the initial ka-pow reaction, and start thinking about the deal, not everything adds-up. Here is my breakdown of the deal. Read more »

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AOL is investing even more in its online video strategy, adding European video distribution network GetViral in a deal worth $97.6 million. The deal comes on top of acquisitions of startups StudioNow and 5min last year, as AOL tries to expand its video business. Read more »

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Some might call this past quarter in the infrastructure space transformative. The rise of ARM-based processing suggests the days of x86 dominance might be coming to an end, while the Amazon Web Services-WikiLeaks controversy cast new light on the legal aspects of cloud computing. Big data got bigger, meanwhile, as the Hadoop ecosystem expanded, and amid all these cutting-edge technologies, two archaic topics — Novell and Java — proved they aren’t going anywhere soon. Companies mentioned in this report include Intel, AMD, Amazon Web Services, IBM, Yahoo, Appistry, VMware, Joyent and Microsoft. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Database startup Clustrix revealed the identities of four customers today, strong evidence that there’s something to its webscale SQL database beyond the $30 million investment that Clustrix has raised thus far. The customers announced are AOL, Photobox, Box.net and iOffer. Read more »

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Michael Birch, the founder of Bebo, is returning to where it all began, signing on as an investor and advisor to the social network he built and later sold to AOL for $850 million. Read more »

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Bebo, the once high-flying social network is getting ready to be sold – again! This would be the third time the company started by Michael Birch and Xochi Birch is getting buyer attention. Who’s interested? Large media companies, for starters, who are interested in the social network. Read more »

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The mobile applications market has exploded in recent years, with Apple’s App Store surpassing 300,000 applications and the Android Market continuing to gain ground. Apple and Google’s crowdsourcing strategies and the market’s low barriers to entry have set the standard and convinced dozens of individuals — regardless of experience — to become mobile app developers. A survey of 331 respondents derived from our readership at TheAppleBlog and jkOnTheRun looks at trends among mobile application developers, including average income for a developer, the most popular app platforms, the rising popularity of tablet applications and the in-app advertising vs. paid and/or low-cost apps. Companies mentioned in this report include Apple, Google, Research in Motion and Nokia. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

Today on the Net: TiVo continues to lose users and is down to 2.3 million subscribers, AOL has created a new video division led by 5min CEO Ran Harnevo and Microsoft is looking to add Silverlight to the Xbox 360 for app development. Read more »

baratunde the one

Next New Networks has expanded its roster of distribution partners today with the launch of The One, a daily web series produced exclusively for AOL spotlights “the one thing we’re thinking about today.” The deal includes yet another home for some of NNN’s other shows. Read more »

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AOL managed to beat analysts’ estimates for revenue and earnings for the latest quarter, thanks in part to some asset sales that boosted the bottom line. But the company’s advertising business continues to shrink rapidly, even as it’s spending hundreds of millions on acquisitions. Read more »

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Along with Google’s recent rollout of Google Instant comes the expectation for quicker, more dynamic results on a search page. From the point of view of a user, such demands are obvious. But search marketers — those who want to promote their sites by increasing visibility ... Read more at GigaOM Pro »

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AOL’s reported interest in merging with Yahoo seems more like a desperation move or a Hail Mary pass than any kind of coherent strategy for success on the part of either company. Neither has shown any evidence that it understands the new realities of the web. Read more »

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As I looked back over the past five years, there were some seminal moments that helped shape Michael Arrington’s — and thus TechCrunch’s — destiny. We created this infographic, which is the story of TechCrunch. Read more »

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AOL is buying three companies — TechCrunch, 5Min, and Brizzly — for a rumored $100 million. AOL is trying to regain its preeminence in tech-land by focusing on building media brands and platforms that help other media, CEO TIm Armstrong tells us. Read more »

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AOL said it has purchased the technology blogging site TechCrunch for an undisclosed amount, a story Om broke last night. While we don’t know yet how much AOL paid for the blog network founded by Michael Arrington, we’ll update this story as details emerge. Read more »

5min

AOL has acquired video syndication specialist 5min Media to boost the amount of video it serves on its sites, while boosting distribution of its own video assets. Terms of the deal were not disclosed, although estimates place the value of the deal at around $50-$65 million. Read more »

Michael Arrington by Joi Ito via Flickr, Creative Commons

AOL, the New York-based company is on the verge of acquiring TechCrunch, the online blogging network started by former attorney, Michael Arrington. AOL CEO Tim Armstrong is likely to make an appearance at Disrupt, and that is when the deal is likely to be announced. Read more »

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A new idea is catching on. The idea is simple: build a Bluetooth keyboard right into an iPad case, and you’ve got yourself a total netbook replacement in a single, svelte package. It’s a watershed moment for the iPad, and for tablets in general. Read more »

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As AOL renews its existing search partnership with Google for five years, and expands the terms of the deal to include mobile advertising and a YouTube distribution agreement, Yahoo announces that it has lost a lucrative search-advertising deal with NHN, South Korea’s largest search engine company. Read more »

aol video

AOL and Google announced an expanded search agreement ensuring that Google will remain the default search engine for AOL users. The deal will also add a new source of video content to YouTube, as AOL has agreed to distribute its videos through the online video site. Read more »

geek awards

Last night, AOL threw a party to celebrate their blogging network, under the guise of handing out so-called Geek Awards. But the event was a Blackberry-sponsored appropriation of the passion that fuels innovation online and off, ultimately doing a great disservice to real “geek” culture. Read more »

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Facebook is talking with AOL about an advertising partnership, according to a report in the New York Post. Although it is still just a rumor, the idea that the social network and the web portal might be looking to work together isn’t that far-fetched. Read more »

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After warning analysts its financial results for the latest quarter would be disappointing, AOL still managed to underperform, thanks in part to a massive writedown on the value of Bebo, the European social network it unloaded earlier this year. Advertising revenue at the company also plummeted. Read more »

PBworks today released a Customer Relationship Edition of its enterprise collaboration software. Unlike most existing CRM apps, which are primarily reporting and management tools, PBworks’ new app is is designed to be used at all stages the sales cycle for external collaboration with prospects and customers. Read more »

Longtime Internet pioneer, AOL today matures its mobile platform with a two new applications for Android handsets and an HTML5 version of the AOL Mobile website for smartphones. It’s no surprise that AOL is looking to support smartphones, but picking Android over iPhone is. Read more »

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The second quarter of 2010 saw social networking companies wrestle with the next phase of their development as well as the fallout from the success they’ve had thus far. Meanwhile, the advance of location-based services, one of the hottest topics in the sector, seemed to pause ... Read more at GigaOM Pro »

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In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »

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