GigaOM » animals

Hacking Meat: Can technology make us eat fewer animals?

Kevin Fitchard — Sat, 08 Dec 2012 00:54:55 +0000

One of the most interesting — and controversial — fields in tech these days involves in-vitro meat. By growing our meat in labs from animal cells — so the theory goes — we could eventually wean ourselves off of our dependence on livestock as a protein source. One day, we may even be able to print our steaks and chops out from a 3D printer.

There are reasons beyond animal welfare to find meat alternatives, though. If the rest of the world’s rapidly increasing population went through meat at the rate we Americans do (we consumed 92.3 billion lbs. from 9 billion animals in 2011 alone), we’d soon run out of animals to butcher — or at least the space and the feed to raise them. There are also big environmental and health concerns in industrial meat production, from the run-off and greenhouse gases emanating from toxic manure to the antibiotics used to keep livestock upright.

Creating an in-vitro meat supply might seem like the answer to all those problems, but we’re still years away from seeing viable, affordable artificial meat – and probably many more years from convincing the public to eat it. But what if we could use technology in other ways to cut our dependence on natural meat?

In New York this weekend, a gaggle of tech entrepreneurs, software developers, butchers, farmers, food industry executives and health policy wonks are gathering to brainstorm the issue of meat. Held by the blog Food+Tech Connect and called Hack//Meat, the hackathon’s goal is to come up with technological answer to the problems of meat supply, processing, distribution, health and ultimately consumption. One of big problems the group will tackle is how — simply put — to get people to eat less meat.

One of the more interesting proposals to come out of Hack//Meat is from Foodpairing, a food industry research company and app developer. Foodpairing has broken down flavor to its molecular components and has compiled databases that can match the flavor of those ingredients against other completely different ingredients. By compiling “foodpairing trees” its technology can identify vegetable or seafood ingredients that reinforce the flavor of different meats, or in some cases, can act as a substitute for a meat entirely. AS Foodpairing co-owner Bernard Lahousse wrote on Food+Tech Connect:

The flavor molecules of an ingredient are not unique to that specific ingredient. Basil doesn’t taste like basil because there is only one basil flavor, but because there is a blend of flavor molecules, many of which you can also find in other ingredients. The same is true for meats like chicken. The flavor of chicken contains about 20 important flavor molecules, some of them you can find in coffee, bread, potato, mushroom, etc.

While these kind of techniques have been applied in haute cuisine’s molecular gastronomy for awhile, Lahousse is proposing that they can be applied on a mass market scale, and not in the sense of just substituting a vegetable patty for a beef patty or tofu for a chicken strip. By adjusting recipes and cooking techniques to include ingredients that reinforce the meat flavors we love, we can enjoy the same cuisine while minimizing — if not eliminating entirely — the actual amount of meat used.

Meat structure image courtesy of Georgia Institute or Technology

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

Cats and Dogs vs. the iPad

Liz Shannon Miller — Fri, 16 Apr 2010 23:29:25 +0000

What I have learned about the animal kingdom in the last two weeks: They are not early adopters when it comes to technology. Witness the iPad. While videos of humans — baby humans, even! — happily using the iPad abounded within days of the device’s launch, it took until now for videos of pets confronting this new platform to really start circulating.

Iggy the Cat, as documented by YouTube user rautiocination, “loves the future”…

But Chloe the Tested.com Corgie has a much more skeptical outlook.

Maybe the problem is that there aren’t enough apps being created for the four-legged audience in mind — which is interesting given that they clearly show some ability to use it. Developers take heed!

Related NewTeeVee Content:

The NewTeeVee Guides to Video on the iPad

Related content on GigaOM Pro (subscription required):

Can Anyone Compete With the iPad?

Alert the Authorities: Cute Animals Abused for Corporate Gain?

Liz Shannon Miller — Sat, 21 Feb 2009 01:00:49 +0000

Anyone who makes use of our video ribbon at the top of the site knows that we at NewTeeVee, like the rest of the Internet, are very susceptible to adorable animal videos — especially on Fridays.

But then there’s this this Samsung ad:

The viral promotion for the cell phone manufacturer’s new touchscreen has reached over 100,000 views in two days and definitely hits all our sweet spots (chipmunks! hedgehogs! kitties!). And I love the attention to detail involved in creating the many critter-sized sets, which include a movie theater, an evil mastermind’s lair, and a DMV for puppies.

However — maybe it’s the dubbed-in dialogue and sound effects, the rushed pace or the manipulated editing, but something about it feels off. Is Samsung trying too hard? Am I just self-conscious of how easily I can be manipulated? Should there have been more puppies? Discuss in the comments.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.