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	<title>GigaOM &#187; Anil Doradla</title>
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		<title>GigaOM &#187; Anil Doradla</title>
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		<title>iPhone sales show no sign of abating at Verizon</title>
		<link>http://gigaom.com/2012/07/19/iphone-sales-show-no-sign-of-abating-at-verizon/</link>
		<comments>http://gigaom.com/2012/07/19/iphone-sales-show-no-sign-of-abating-at-verizon/#comments</comments>
		<pubDate>Thu, 19 Jul 2012 14:01:42 +0000</pubDate>
		<dc:creator>Kevin Fitchard</dc:creator>
				<category><![CDATA[4G network]]></category>
		<category><![CDATA[Anil Doradla]]></category>
		<category><![CDATA[Fran Shammo]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=544432</guid>
		<description><![CDATA[Despite Verizon’s evangelizing push to convert its subscribers to 4G LTE, the 3G iPhone remains king at the country’s largest operator. At its second-quarter earnings call on Thursday, Verizon reported selling 2.7 million iPhones, compared to 2.5 million 4G Android phone sales.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=544432&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/apple/switching-to-verizon-its-about-the-coverage/verizon-iphone4-2-2/" rel="attachment wp-att-285630"><img  title="verizon-iphone4-2" src="http://gigaom2.files.wordpress.com/2011/01/verizon-iphone4-2.png?w=300&#038;h=200" alt="Verizon iPhone 4" width="300" height="200" class="alignleft size-medium wp-image-285630" /></a>Despite Verizon’s <a href="http://gigaom.com/mobile/verizon-demands-lte-in-all-future-smartphones-tablets/">evangelizing push to convert its subscribers to 4G LTE</a>, the 3G iPhone remains king at the country’s largest operator. At its <a href="http://gigaom.com/2012/07/19/verizon-adds-1-2m-mobile-subs-while-fios-growth-continues/">second-quarter earnings</a> call on Thursday, Verizon reported selling 2.7 million iPhones, compared to 2.5 million 4G Android phone sales.</p>
<p>Those iPhone sales represent a 17 percent increase over the 2.3 million Verizon sold in last year’s second quarter, its first full quarter as an iPhone distributor. In the first quarter, Verizon sold 3.2 million of the devices. But at the beginning of the year the iPhone 4S was still relatively new, while in the spring and early summer anticipation started building for the new iPhone being released this fall.</p>
<p>Verizon’s results almost certainly prove wrong William Blair analyst Anil Doradla’s report that <a href="http://gigaom.com/mobile/has-motorola-succeeded-in-reviving-the-razr-maybe/">Motorola’s Droid Razr was outselling the iPhone 4S</a> at Verizon, making it the carrier’s top device. Unless a disproportionate number of Verizon customers eschewed the iPhone 4S in favor of the iPhone 4 or the vast majority of Android smartphone sales were for the Razr Maxx, the math just doesn’t work.</p>
<p>Though the iPhone remained dominant, Verizon still made a lot of progress toward migrating its customer base to 4G. Verizon activated 3.2 million LTE devices in total, including tablets, modems and hotspots; and 42 percent of all smartphones sold contained an LTE radio. Verizon CFO Fran Shammo said 18 percent of Verizon’s smartphone base now is on the 4G network. And given that Verizon’s smartphone penetration is now 50 percent, that means it has managed to convert nearly 10 percent of its subscriber base to 4G in a little more than a year.</p>
<p>On Wednesday, Verizon added another 33 smaller markets to its 4G footprint and expanded its networks in 32 markets, bringing its total coverage to 337 cities and roughly 75 percent of the U.S. population. Verizon plans to close the year with 400 markets covered.</p>
<p>As Shammo pointed out on the call, LTE is a far more efficient mobile broadband technology than CDMA, offering not just greater speeds but much more overall capacity. But if LTE is really Verizon’s future it will need to accelerate its 4G conversion rate, which will be awfully difficult until Apple ships an LTE version of the iPhone. It doesn’t help either that Verizon is <a href="http://gigaom.com/mobile/blackberry-exception-to-verizon-4g-only-rule/">making exceptions for old friends like RIM</a>, which just introduced a new 3G-only BlackBerry on Big Red’s network.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=544432&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=883469"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=883469" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=544432+iphone-sales-show-no-sign-of-abating-at-verizon&utm_content=kfitchard">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=544432+iphone-sales-show-no-sign-of-abating-at-verizon&utm_content=kfitchard">CES 2012: a recap and analysis</a></li><li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=544432+iphone-sales-show-no-sign-of-abating-at-verizon&utm_content=kfitchard">12 tech leaders’ resolutions for 2012</a></li><li><a href="http://pro.gigaom.com/2012/09/mobile-industry-2012-segment-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=544432+iphone-sales-show-no-sign-of-abating-at-verizon&utm_content=kfitchard">Mobile 2012 and beyond</a></li></ul>]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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		<title>Has Motorola succeeded in reviving the Razr? Maybe</title>
		<link>http://gigaom.com/2012/06/14/has-motorola-succeeded-in-reviving-the-razr-maybe/</link>
		<comments>http://gigaom.com/2012/06/14/has-motorola-succeeded-in-reviving-the-razr-maybe/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 19:03:54 +0000</pubDate>
		<dc:creator>Kevin Fitchard</dc:creator>
				<category><![CDATA[Anil Doradla]]></category>
		<category><![CDATA[Exclusivity]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Razr revival]]></category>
		<category><![CDATA[William Blair]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=532545</guid>
		<description><![CDATA[The Razr Maxx has surpassed the iPhone as Verizon's best-selling smartphone, according to reports. While this could be a sign that Motorola has a long-sought-after hit on its hand and is set to revive the storied Razr brand, be careful not read to much into it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=532545&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/mobile/has-motorola-succeeded-in-reviving-the-razr-maybe/shutterstock_3235890-1/" rel="attachment wp-att-532547"><img  title="Original Motorola Razr" src="http://gigaom2.files.wordpress.com/2012/06/shutterstock_3235890-1-e1339698281777.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-532547" /></a>An astonishing bit of news has come out of a recently released financial research note from William Blair. According to the sources of analyst Anil Doradla, the <a href="http://gigaom.com/mobile/even-at-299-droid-razr-maxx-may-be-a-verizon-hit/">Motorola Droid Razr Maxx</a> has displaced the iPhone 4S as the top-selling smartphone at Verizon Wireless, <a href="http://blogs.barrons.com/techtraderdaily/2012/06/11/apple-william-blair-unfazed-as-iphone-slips-at-verizon/">Barron’s reported</a>. The iPhone has always been the top smartphone at every North American carrier it has landed on, so for another vendor – particular a struggling Motorola Mobility &#8212; to displace it is quite a feat.</p>
<p>Of course, long before there was an iPhone, Motorola held the title of the world’s iconic device maker. Its <a href="http://en.wikipedia.org/wiki/Motorola_RAZR">Razr phones</a> – and <a href="http://en.wikipedia.org/wiki/Motorola_StarTAC">StarTacs</a> before them – were the cutting edge in industrial design, and leading customers bought more than 100 million of the suckers. But Motorola failed to find a suitable replacement for the Razr line, choosing instead to keep retreading the design until it became a bit of a joke (remember <a href="http://reviews.cnet.com/cell-phones/motorola-krzr-k1-at/4505-6454_7-31987123.html">the Krazr?</a>).</p>
<p>Since 2011, Motorola has tried to revive the Razr brand, but the Droid Razr and the subsequent Razr Maxx aren’t just mere retreads. Motorola referenced the Razr’s slim industrial design (though it had to make some sacrifices to <a href="http://gigaom.com/mobile/ces-video-motos-droid-razr-maxx-with-21-hour-runtime/">accommodate the Maxx’s fatter battery</a>), but it has otherwise produced a completely different device, powered by Android and its own suite of productivity and entertainment features.</p>
<p>If Doradla is right and the Razr Maxx has truly begun outselling the iPhone at Verizon, then Motorola and <a href="http://gigaom.com/mobile/so-google-owns-motorola-whats-happens-now/">its new Google overlords</a> definitely have cause to celebrate. It’s probably a bit too early to predict a revival of the Razr’s glory days though. Since the new Razr line only sells on Verizon’s network here in the U.S., there’s no other carrier to compare its sales to. And there are plenty of reasons why the Razr might do uniquely well on Verizon’s network and not on AT&amp;T&#8217;s, Sprint&#8217;s or another operator’s network.</p>
<h2>The growing appeal of LTE</h2>
<p><a href="http://gigaom.com/2010/12/01/verizon-lte-4g-launch/verizon-4g-lte/" rel="attachment wp-att-266172"><img  title="verizon-4g-lte" src="http://gigaom2.files.wordpress.com/2010/12/verizon-4g-lte.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-266172" /></a>Verizon’s 4G network may not be the deciding factor for most smartphone buyers, but it’s certainly impacting some customers’ decisions. Verizon has been selling LTE hard, launching huge nationwide advertising campaigns. It may even be steering new customers or upgraders away from the iPhone to its Android LTE portfolio. <a href="http://news.cnet.com/8301-17938_105-57452815-1/razr-maxx-unseats-iphone-for-first-time-on-verizon/">CNet’s Eric Mack wrote</a> that when he contacted Verizon customer service to inquire about upgrading to the iPhone 4S, the salesman quickly pointed out the Apple device didn’t support LTE and suggested the Razr Maxx or <a href="http://gigaom.com/apple/review-the-galaxy-nexus-from-an-iphone-owners-perspective/">Galaxy Nexus</a> as alternatives.</p>
<p>Few carriers have the stake in LTE that Verizon currently has. It was the first major operator to launch its LTE network in 2010, and it has rapidly expanded its <a href="http://gigaom.com/broadband/verizons-lte-network-covering-two-thirds-of-country/">network to cover more than 200 million people</a>. Verizon has publicly stated it <a href="http://gigaom.com/mobile/verizon-lte-everywhere-and-in-all-future-smartphones/">won’t offer any new smartphone model that doesn’t contain LTE radios</a>.</p>
<p>While AT&amp;T is <a href="http://gigaom.com/mobile/att-accelerating-lte-rollout-targeting-11-new-cities/">also building out its LTE network</a>, its footprint is much smaller, and Sprint won’t <a href="http://gigaom.com/broadband/sprint-details-first-lte-launch-cities-expansion-plans/">take its LTE network live until this summer</a>. It would much rather customers bought 4G phones in order to justify its LTE investments, but it has far less on the line than Verizon.</p>
<h2>Old chums</h2>
<p><a href="http://gigaom.com/mobile/ces-video-motos-droid-razr-maxx-with-21-hour-runtime/droid-razr-maxx_dyn_r_horiz_gallery_vzw/" rel="attachment wp-att-468980"><img  title="DROID RAZR MAXX_Dyn_R_horiz_Gallery_VZW" src="http://gigaom2.files.wordpress.com/2012/01/droid-razr-maxx_dyn_r_horiz_gallery_vzw.jpg?w=300&#038;h=234" alt="" width="300" height="234" class="alignleft size-medium wp-image-468980" /></a>It’s also important to note Verizon has a special relationship with Motorola: Big Red is one of the main reasons the vendor is still in business. Verizon gets exclusivity on Moto devices and a high degree of customization for its services and branding (hence the Droid moniker). Verizon has every interest in promoting Motorola’s devices, while a carrier with a more generic relationship with Motorola might not be so inclined to promote the Razr line. AT&amp;T isn’t exactly gung ho about the Atrix.</p>
<p>Still, if other carriers see the Razr Maxx selling like hotcakes, they may start asking for the device as well, assuming its exclusivity agreement with Verizon is expiring. If not Motorola will have to try to build momentum for the devices internationally. It just started selling the device in several European countries.</p>
<p>The real U.S. test will come this fall, when <a href="http://gigaom.com/mobile/apple-enters-the-4g-age-will-carriers-return-the-favor/">Apple is expected to release an LTE version of the iPhone</a>. Motorola is due for an update to the Razr line in the same time frame, meaning the two 4G devices will likely go head-to-head over the holiday season on Verizon’s network. If the Razr’s current success is only due to customers seeing it as a 4G alternative to the iPhone or to Verizon’s LTE marketing gusto, we’ll find out then.</p>
<p><em>Original Razr photo courtesy of <a href="http://www.shutterstock.com/pic-3235890/stock-photo-blue-camera-phone.html">Shutterstock</a> user Jeremy Smith</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=532545&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=796460"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=796460" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=532545+has-motorola-succeeded-in-reviving-the-razr-maybe&utm_content=kfitchard">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=532545+has-motorola-succeeded-in-reviving-the-razr-maybe&utm_content=kfitchard">CES 2012: a recap and analysis</a></li><li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=532545+has-motorola-succeeded-in-reviving-the-razr-maybe&utm_content=kfitchard">12 tech leaders’ resolutions for 2012</a></li><li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=532545+has-motorola-succeeded-in-reviving-the-razr-maybe&utm_content=kfitchard">2012: Data, spectrum and the race to LTE</a></li></ul>]]></content:encoded>
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		<slash:comments>8</slash:comments>
	
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