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Listening platforms — or social media monitoring, analysis, and engagement tools — are bringing massive amounts of new information to businesses’ marketing departments. These tools are also leading the way in the growth of social media information and access throughout organizations so that customers’ wants and needs can be better understood and, presumably, satisfied. This report analyzes how the adoption of listening platforms is transforming marketing departments, their relationships with central IT, and the core systems that run the enterprise. Read more at GigaOM Pro »

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socialtv

Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »

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American Express is teaming with Zynga on a reward program that will link offline spending on its Serve pre-paid cards to in-game rewards in Farmville. It’s an ambitious attempt at boosting the reach of AmEx’s Serve product and tying real-world spending to online virtual rewards. Read more »

My Offers

American Express has been using social channels such as Facebook, Foursquare and Twitter to deliver offers that can be synced to a user’s card account. But up until now, there wasn’t one place to find and get recommendations on all those offers. Read more »

isiswallet

Isis, the mobile payment joint venture of AT&T, Verizon and T-Mobile, has added American Express cards to its wallet. The news helps build more momentum for the Isis payment platform, which now has a broad array of payment cards that will work inside the mobile wallet. Read more »

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MasterCard is expanding its mobile payment service PayPass into a larger platform called PayPass Wallet Services that will enable PayPal-like online payments and will include APIs for developers to integrate their payment apps and services with PayPass. Read more »

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Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report. Read more at GigaOM Pro »

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American Express is partnering with Twitter and letting its members link a merchant coupon to their card by tweeting out a hashtag from a retailer. When a member goes to use the card that’s been synced to their Twitter account, their discount is automatically redeemed. Read more »

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Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »

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With new products from a variety of players like Google and Isis comes a potentially confusing year as the term “mobile wallet” gets thrown around repeatedly. What exactly is the “mobile wallet”? Here are some important definitions for those looking to make a move in the space. Read more at GigaOM Pro »

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American Express wants to have a stake in the next big digital commerce start-up and it’s establishing a new $100 million fund to make sure it doesn’t miss out. It’s another sign that 162-year-old American Express is anxious to keep evolving. Read more »

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gigaompromasterimagemobile

As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »

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euro-20

Europe’s web scene is now thriving, and we’ve compiled a list featuring some of the best and brightest European web startups — what we’re dubbing the GigaOM Euro 20. Depending on how closely you watch Europe’s online scene, some of these companies may be familiar to you. Others you may not have heard of. But all of them are worth watching closely. In this report, we profile the 20 startups that we feel best represent Europe’s current tech scene. We have organized our list around perception, and as lists go, it is intended to be a guideline rather than a rule book. It’s not exhaustive, and clearly, with such a diverse and vibrant continent as our playing field, it never could be. Companies mentioned in this report include GetJar, Huddle, Made.com and Songkick. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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mobilepayments

Mobile payments — payments initiated by a phone for a transaction at a physical point of sale or online — will total over $750 billion worldwide by 2015, and many predict they will soon begin to replace a typical credit card transaction. This report analyzes and forecasts the mobile payments industry, from its current technologies to the companies implementing them and the trends we can expect in the coming months. Much of the near-term growth of mobile payments will be driven by near-field communication (NFC) technology, but QR and 2D bar codes, mobile POS systems and SMS transactions are also important platforms for companies to consider when creating business models and strategies. Meanwhile, services from the likes of MasterCard, Nokia, Amazon and Google offer examples for others to follow and clues into the future of the industry. Additional companies mentioned in this report include Research in Motion, T-Mobile, Zong and Groupon. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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American Express, a 162-year-old financial services company, is marshaling its vast resources in pretty impressive ways to create what could be one of the strongest offerings in the local commerce space. The company said it’s just getting started with partnerships with Facebook, Foursquare and SCVNGR. Read more »

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Isis, the carrier led near NFC mobile payment platform, revamped its approach this spring in favor of a more open system that invited credit card companies to join its digital wallet. Today, Isis announced that it’s signed up Visa, MasterCard, American Express and Discover as partners. Read more »

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gigaompromasterimagemobile

The second quarter of 2011 in mobile was all about smartphones, thanks to Google’s Android, Apple’s iOS and mobile data consumption ramping up. In the tablet space, the iPad lacked any real competition, though that dominance will surely fade as more and more alternatives — from Cisco, HP and others — emerge. Elsewhere, location-based marketing finally made some headlines, and the groundwork for near-field communications looks to be finally falling into place. Additional companies in this report include Amazon, Facebook, Microsoft and Research In Motion. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Visa’s investment in Square is the latest move by big credit card companies to better position themselves for the coming mobile payments boom. The companies need to stay active in this market or risk being bypassed. We look at the efforts of the big three. Read more »

mobilewallet

It’s pretty clear mobile payments and the idea of delivering payment capabilities as an app are finally hitting their stride, but amid the details of how we’ll pay for things online, what it will mean for our relationship to money and our relationships with retailers? Read more »