Google’s acquisition of Channel Intelligence could give it a big leg up in ecommerce. But Jason Lehmbeck, DataPop, says the search giant has its sights on the offline retailing world, too, Read more »
Google is making big changes to AdWords which is its main money machine and a major engine of online advertising. The company is framing the changes as a benefit — but they may shortchange advertisers and publishers. Read more at paidContent »
The changes Google is making to Adwords will, it says, make it easier for advertisers serve up relevant ads to users on all devices. Critics say the only company to profit from this will be … guess who? Read more »
Included in the changes that Facebook recently announced to its privacy and governance policies was an admission that it aggregates and shares data on user activity with advertisers — and Facebook says it plans do so not just inside the network but on external websites as well. Read more »
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps. Read more »
A federal judge in California turned down a would-be class action lawsuit that sought millions of dollars in refunds for companies whose ads… Read more at paidContent »
Are Google, Yelp and Facebook scared of Siri? If they aren’t they should be, as should any mobile website, service or app that depends on advertising. Siri is the first user interface that shifts our attention away from our phones’ screens, but it won’t be the last. Read more »
A prominent Republican this week blamed Google (NSDQ: GOOG) for blocking a new anti-piracy law, saying the company profits from “rogue” webs… Read more at paidContent »
A European Union court decision says that Google can continue to sell trademarked terms as advertising keywords, but the EU’s highest court left the door open for future lawsuits against the search company — if it’s found to have encouraged trademark infringement through its AdWords service. Read more »
Expect those yellow teeth ads to pop up on top of your YouTube videos any day now, as Google has added an option to build display ad overlays within its Display Ad Builder, making it possible for AdWords customers to easily generate and run overlays that […] Read more »
Google has changed its policy around trademarked ad words. In essence, if you’re an online store selling Steve Madden shoes, you can now use the trademark in Google ads. More details on the Google Adwords Blog. Not everyone is happy about this and are fighting Google. What […] Read more »
[qi:004] Brand Asset Digital launched its P2P advertising platform P2Pwords today, promising to bring pay-per-click advertising to file-sharing networks like Limewire, Gnutella and Emule. The NY-based company received a largely positive review from John Healey over at The LA Times Bitplayer blog, who thinks that “the opportunity […] Read more »
I’m one of the co-founders of two-year-old startup Marketo, a marketing automation company serving B2B companies. I’m also VP of marketing, meaning I’m under constant pressure to take Marketo’s own messaging to new heights. After all, if we can’t market ourselves like a world-class company — […] Read more »