Are Google, Yelp and Facebook scared of Siri? If they aren’t they should be, as should any mobile website, service or app that depends on advertising. Siri is the first user interface that shifts our attention away from our phones’ screens, but it won’t be the… Read More »
Tech
A European Union court decision says that Google can continue to sell trademarked terms as advertising keywords, but the EU’s highest court left the door open for future lawsuits against the search company — if it’s found to have encouraged trademark infringement through its AdWords service. Read More »
Google has changed its policy around trademarked ad words. In essence, if you’re an online store selling Steve Madden shoes, you can now use the trademark in Google ads. More details on the Google Adwords Blog. Not everyone is happy about this and are fighting… Read More »
Brand Asset Digital launched its P2P advertising platform P2Pwords today, promising to bring pay-per-click advertising to file-sharing networks like Limewire, Gnutella and Emule. The NY-based company received a largely positive review from John Healey over at The LA Times Bitplayer blog, who… Read More »
I’m one of the co-founders of two-year-old startup Marketo, a marketing automation company serving B2B companies. I’m also VP of marketing, meaning I’m under constant pressure to take Marketo’s own messaging to new heights. After all, if we can’t market ourselves like a world-class… Read More »
