Google’s acquisition of Channel Intelligence could give it a big leg up in ecommerce. But Jason Lehmbeck, DataPop, says the search giant has its sights on the offline retailing world, too, Read more »
Google is making big changes to AdWords which is its main money machine and a major engine of online advertising. The company is framing the changes as a benefit — but they may shortchange advertisers and publishers. Read more at paidContent »
The changes Google is making to Adwords will, it says, make it easier for advertisers serve up relevant ads to users on all devices. Critics say the only company to profit from this will be … guess who? Read more »
Included in the changes that Facebook recently announced to its privacy and governance policies was an admission that it aggregates and shares data on user activity with advertisers — and Facebook says it plans do so not just inside the network but on external websites as well. Read more »
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps. Read more »
A federal judge in California turned down a would-be class action lawsuit that sought millions of dollars in refunds for companies whose ads… Read more at paidContent »
Are Google, Yelp and Facebook scared of Siri? If they aren’t they should be, as should any mobile website, service or app that depends on advertising. Siri is the first user interface that shifts our attention away from our phones’ screens, but it won’t be the last. Read more »
