Shopping apps are like InMarket’s Checkpoints apps are becoming powerful discovery tools for brands looking to get the word out on their products. InMarket said 50 percent of its users discovered new products using the Checkpoints app in the fourth quarter last year. Read More »
Tech
Media industry executives love to talk about the “original sin” that newspapers supposedly committed, by not charging for content when the web was young — but this theory misses the point that the media game as a whole is being played according to fundamentally different rules. Read More »
The New York Times has signed up over 300,000 people to its digital subscription plan, but that doesn’t even come close to making up for continued declines in ad revenue. A new CEO is going to have to think creatively about where the paper goes now. Read More »
As everyone awaits the $100-billion Facebook IPO, the biggest question hanging over the offering is whether it marks the beginning of a new era for Facebook — or if it’s just a massive cashing-out exercise, a sign that this generation’s version of AOL has peaked? Read More »
A breathless report says Facebook is going to use its new Timeline feature to appeal to advertisers. But is this really surprising? Like most free web services, Facebook has always relied on advertising — and adding social elements to advertising is the future of the medium. Read More »
Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending. Read More »
After finding Groupon’s U.K. operation in breach of advertising rules nearly 50 times this year, officials are now referring complaints to regulators conducting a wider investigation into the company’s business practices. Read More »
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