As painful as the decision to stop printing daily may be for the New Orleans Times-Picayune and its staff, it grappling with a reality that almost every newspaper will have to face sooner or later, whether they want to or not. Read More »
Tech
Foursquare is getting its revenue story in order and announced it has hired Steven Rosenblatt, the former director of advertising sales and strategy at Apple’s iAd. Rosenblatt will serve as Foursquare’s chief revenue officer and will lead the company’s new ad products coming out this summer. Read More »
Facebook’s advertising woes, including the highly publicized departure of General Motors, reinforce the fact that while Facebook may function like a social network, on the business side it looks almost exactly like a media company — and that is going to be a major challenge. Read More »
The appointment of Ross Levinsohn as CEO is a sign Yahoo wants to focus on media as the core of its rebirth, but does the company have what it takes to succeed as a new-media entity? There are plenty of reasons to be skeptical. Read More »
Gawker Media CEO Nick Denton says he is making the network’s revamped discussion platform the centerpiece of a new advertising effort — hoping to convince brands that they should come and talk about their products and services in Gawker’s comment section instead of on Facebook. Read More »
Instead of focusing on Mark Zuckerberg’s hoodie, investors and analysts should pay more attention to what Facebook flagged in its latest securities filing: that its mobile business is underperforming on the ad-revenue front and it doesn’t really know whether it can fix it. Read More »
Email marketing may seem like an old-school, if not quaint, tactic. But LiveIntent is convinced it can bring sophisticated web targeting tools to the aging medium to help companies get the most out of what it considers to be their most valuable asset: email subscribers. Read More »
As it gets closer to what could be a $100 billion stock offering, Facebook faces increasing pressure to prove it is a powerful advertising platform. But some advertisers still appear to be skeptical about how much value they are getting from the giant social network. Read More »
Brands and publishers face quite a challenge in capturing the attention of distracted consumers because it’s hard to pinpoint where to target a marketing message when people are constantly moving across different forms of media. But for New York-based SocialFlow, there’s opportunity in the chaos. Read More »
A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves beyond serving location-based mobile ads to offering inventory across eBay’s different online properties. Read More »
Facebook’s latest securities filing contains some eye-popping numbers but also some red flags — particularly a sharp rise in costs. As the company’s IPO approaches, investors need to ask themselves, Is Facebook unlike anything we have seen before, or is it just another modestly profitable Web … Read More »
Gawker Media founder Nick Denton talks about whether we are in another technology bubble, what the decline of Facebook and Twitter as conversational media say about social networks, the death of advertising and whether he has any interest in selling his digital empire. Read More »
More Must Reads
