Disconnect, a site that claims to block ad tracking tools while also improving browsing speed, received a major investment and “B Corporation” certification. Read more »
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse. Read more at paidContent »
Twitter has signed another global partnership with one of the world’s largest advertising firms, aimed at allowing the company’s clients to target their ads to specific Twitter users based on their behavior on the network. Read more »
Twitter is rapidly expanding its “multi-screen” ad offerings through a range of new partnerships with sports, news and other media companies. Read more »
Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Read more »
Fans of Yahoo CEO Marissa Mayer say she shouldn’t be blamed for the company’s history of failed acquisitions — but there are plenty of other reasons to be skeptical about Yahoo’s $1.1-billion Tumblr deal. Read more »
Fans of the social-blogging network might not like the idea much, but a $1-billion acquisition of Tumblr would arguably solve a number of problems for Yahoo — and do the same for Tumblr CEO David Karp. Read more »
Research from McKinsey seems to suggest that print-based media still commands a large proportion of time spent by consumers of news — but that is just part of the larger picture media companies have to understand. Read more at paidContent »
There are plenty of reasons for pessimism about the state of the media and journalism, including repeated layoffs, bankruptcies and so on. But there are also many reasons to be optimistic about the current environment. Read more at paidContent »
AOL continues its surprising turnaround with another quarter of growth in its content and advertising segment. The company is still, however, depending on its legacy business for all its profit. Read more at paidContent »
A trade group says that newspapers like the New York Times have seen large increases in circulation, but that’s partly because they are allowed to count their readers multiple times. The industry needs to do better. Read more at paidContent »
The Weather Company continues to expand beyond its core programming with new web series devoted to adventure and human interest. The new content comes as the company deepens its content and advertising strategies. Read more at paidContent »
One thing that emerged from our media conference was that there is no single solution when it comes to the future of content, or the monetization of media — and that is probably a good thing. Read more at paidContent »
By connecting its customer-relationship-management system with social-media monitoring and publishing tools it’s taken on in the past two years, Salesforce.com looks eager to become an advertising and marketing destination. Read more »
To help businesses focus their ad spending on specific social-media users, Salesforce.com is adding the ability to combine existing customer-relationship management lists with social monitoring and publishing tools. Read more »
Twitter’s love affair with television seems to know no bounds — two recent deals with BBC America and Comedy Central will bring video clips inside users’ streams, and more such deals appear to be in the works. Read more at paidContent »
A new deal with a large ad-buying firm will be worth hundreds of millions of dollars over a multi-year period, the Financial Times reports. Read more »
At our paidContent Live conference in New York, we heard about the disruption in publishing, journalism and advertising from speakers such as Alan Rusbridger of The Guardian, Jon Steinberg of BuzzFeed and blogger Andrew Sullivan. Read more at paidContent »
Brands claim they’re taking to social media, but they’re really inserting ads into other people social engagement streams — not engaging themsleves, says the founder of the Dachis Group. Read more at paidContent »
Twitter has further refined its advertising product allowing companies to target ads specifically to the words a user tweets, potentially making ads more relevant to users in real time. Read more »
For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Read more at paidContent »
Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that has such rich data to mine from inside its own platform. Read more »
Foursquare said Thursday it has raised $41 million to expand its location-based service, but the financing is convertible debt rather than equity, which increases the pressure on the company to prove it has a real business. Read more »
BuzzFeed has become the poster child for what some call sponsored content or “native advertising,” but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be. Read more at paidContent »
After years of speculation about a “Facebook Phone,” Facebook finally rolled out its version of the deeply-integrated Facebook mobile experience. But aside from a slightly nicer messaging and greater ad opportunities for the company, it wasn’t terribly exciting for users. Read more »
I may disagree with them about the benefits of a hard paywall, or the wisdom of cutting 90 percent of the newspaper’s blogs, but at least the owners of the Orange County Register are putting their money where their mouths are. Read more at paidContent »
It’s a risky bet, but the new owners of the Orange County Register — two entrepreneurs with no background in traditional media — are pouring money and resources into the newspaper, and not just online but in print as well. Read more at paidContent »
Founder Henry Blodget tells New Yorker magazine that Business Insider’s audience is larger than many established financial news outlets, but the company also lost $3 million in 2012 or almost a quarter of its revenues. Read more at paidContent »
Nuance powers speech interfaces in phones, TVs, cars and websites. Now its creating advertising that will both listen to your questions and respond to them. Read more »
A “Facebook phone” is one of the longest-running rumors in the technology world, but a number of observers think such a beast is actually going to make an appearance next week. But do users actually want one? Read more »
The Daily Mail, the world’s sixth largest news site, says it is not only growing digital revenue faster than most other papers, but has engagement levels that put it above Yahoo and even YouTube. Read more at paidContent »
Flipboard’s new curation tools for creating custom magazines may appeal to individual users, but they will likely also appeal to advertisers and other brands — and therein lies the potential for real media disruption. Read more at paidContent »
Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines. Read more »
Video site Blip is looking to increase the ad load on the content it’s hosting by making advertising mandatory. The changes are going in effect early next month. Read more at paidContent »
Some of the larger traditional brands in journalism will probably wind up prospering in the new digital era, and some hyper-local ones will as well — but what happens to the players in the middle? Their future remains uncertain. Read more at paidContent »
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. To change this, they must structure their repositories of content so it can be searched, sorted, customized, repackaged, and accessed in real time via standardized APIs. Read more at GigaOM Pro »
How can media companies and publishers monetize their content when advertising continues to decline and paywalls are not filling the gap? This is one of the major themes we’re going to explore at paidContent Live on April 17 in New York. Read more at paidContent »
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but there are a few bright spots as well. Read more at paidContent »
Many people are familiar with ads that follow them across different websites. Now, one company says it can have the same ads show up on an individual’s smartphone too. Marketers like the idea but does it actually work? And will regulators tolerate it? Read more at paidContent »
