Over the past few months, as the future of Yahoo itself has been unclear, some have speculated that the company might sell its ad exchange Right Media. In a mini media blitz on Thursday, the company said it is sticking with Right Media. Read more »
New mobile data service Samba has launched in the U.K. with a novel idea — agree to watch a few ads, and it will give you free data. But while the company hopes it’s on track for glory, the path it’s taking is littered with bodies. Read more »
Brands may put plenty of time and money behind the content they share on social networks, but only a small percentage of their intended audience may actually ever see it. New York-based startup Adaptly believes it has a solution. Read more »
