App developers are the cornerstones of the multibillion-dollar app market, but the overall community remains largely unknown. As app downloads increase, organizations that can bring tools, resources, and a collective voice to this group will be an important factor in the evolution of mobile-app development. Read more at GigaOM Pro »
Getting feedback on decisions isn’t always easy as it sounds, especially when it involves visual options or more in depth questions. That’s a problem that former AdMob founder and CEO Omar Hamoui is trying to target with his new startup Maybe. Read more »
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps. Read more »
A team ex-AdMob and Google scientists are launching Drawbridge, which allows advertisers to target consumers across desktop and mobile. The company is coming out of stealth mode with $6.5 million in funding from Kleiner Perkins Caufield & Byers and Sequoia Capital Read more »
Smartphone sales surged both in the U.S. and worldwide, carriers struggled to cope with the ever-increasing consumption of mobile data, and the fight for spectrum remained front and center in the first quarter. Our latest quarterly wrap-up analyzes these trends and more. Read more at GigaOM Pro »
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob. Read more »
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns. Read more »
Google (NSDQ: GOOG) has been closing down a few properties of late in a “spring clean” of its vast portfolio of services — never mind that… Read more at paidContent »
Apple and Google have both picked up multiple smaller companies in recent years, and even some larger ones like Motorola, and both can afford to grab more. It can be hard to keep straight who bought what when, but this graphic should set things straight. Read more »
AdMob is releasing a software development kit for Windows Phone 7 developers and is updating its platform to full HTML5 for iOS, Android and Windows Phone 7. The changes mean developers will be able to include rich media AdMob advertising units easily across all three platforms. Read more »
Early signs of success for mobile rich media ads suggests they’re poised to take off. Volvo recently completed a video ad campaign with Admob on the iPhone and found the ads have led to almost a 10x improvement in click-through rates compared to traditional banner ads. Read more »
Opera enters the mobile advertising market with its Open Mobile Ad Exchange, an advertising platform that takes advantage of the company’s 66.5m user base. While Apple and Google battle for the smartphone mobile ad space, Opera is wisely panning for gold in the feature phone market. Read more »
The iTunes App Store has more than 250,000 active apps for sale. How will you get yours get noticed? After you’ve spent significant time and resources on developing and releasing it, you can’t simply wait for it to be “discovered.” In today’s crowded marketplace, you need a strategic and savvy marketing approach to sell your app — or you risk it getting lost in an ever-expanding deluge of sub-par offerings. Navigating the nuances of app marketing involves many steps, from knowing the finer points of search engine optimization to understanding Apple’s ranking policies and how to use social networks to your advantage. This guide offers strategies for all of those topics and countless others, including app design; choosing a release date; Facebook, Twitter and YouTube marketing ideas; what makes or breaks a press release; and tips on how to win the approval of the ever-influential app blogger. Read more at GigaOM Pro »
Tremendous changes in the global economy, the mobile and wireless industry and the VC market over the past four quarters have been significant and apparent. The U.S. stock market is recovering after touching 12-year lows. Smartphone use is exploding, while the VC industry is struggling with lackluster returns. These trends are reflected in venture capital firms’ funding activity in the mobile and wireless space. In this report, we examine venture capital investment over the second quarter of 2010 with an eye on which sectors have attracted the most attention, and which areas are likely to continue to see growth in the coming months. Read more at GigaOM Pro »
Apple’s Target Disk Mode is an essential tool built-in to every Mac. It has become irrelevant simply because switchers today aren’t aware that it’s even there. Apple obviously notices this trend. Two of Apple’s current Macs don’t even include Firewire Read more »
“It’s not technically possible” to serve mobile ads without analytics, said Omar Hamoui, the former CEO of AdMob, appearing on stage for the first time since his company passed through regulatory scrutiny to be acquired by Google (where he’s now VP of mobile ads). Read more »
Net Applications and AdMob have released their latest reports, and both suggest the protracted struggle for the future of mobile computing is far from over. As far as one can see into the future, there will be an abundance of apps and we can expect many Next Great Things Read more »
In what might be its last report, AdMob today released its latest Mobile Metrics Report which highlights the rapid rise of global smartphone usage over the past two years. The handset landscape looks nothing like it did in 2008 as upstarts continue to topple the incumbents. Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
Apple recently fired the first volley in a battle over the mobile ad market, by changing the terms of its iAds service to make things more difficult for third-party providers, including AdMob — now owned by Google. AdMob’s CEO says Apple’s move is “bad for consumers.” Read more »
Google is free to complete its purchase of AdMob after the Federal Trade Commission decided unanimously that the deal is unlikely to harm competition in the mobile advertising market. Ultimately, it was Apple’s plans to launch its own competitor that paved the way. Read more »
Google spent $145 million buying nine companies in the first quarter of 2010. And it seems the company is looking to open its wallet even wider as it continues its shopping spree. That is good news for web startups. Read more »
Instead of the stark choice between putting up a paywall and suffering a loss of traffic on the one hand, or making content freely available in pursuit of traffic and suffering low CPMs on the other, Apple may finally offer publishers a realistic chance of generating ... Read more at GigaOM Pro »
The FTC says it will oppose Google’s $750 million acquisition of AdMob, the mobile ad platform. While the agency is right to take a close look at the deal, the mobile ad market is far from sewn up, and blocking the acquisition would be short-sighted. Read more »
The latest report (PDF) from mobile advertising network AdMob has good news for the company’s parent firm, Google, but greats news for Google’s mobile rival Apple. For February, smartphone traffic share increased an astonishing 193 percent over the same period last year with a corresponding drop […] Read more »
The iPhone is still doing tremendously well, in case all this buzz around Google’s new Nexus One had you thinking otherwise. A new report by Google’s own recent acquisition AdMob says as much. The report details smartphone usage globally over the last quarter of 2009, as […] Read more »
Apple’s iPhone dominates mobile Internet traffic in Western markets, according to new figures from AdMob, while Symbian maintains its edge in Africa and Asia. But the iPhone is closing the gap on Nokia’s OS in some emerging markets. Meanwhile, Android’s momentum continues to build. Read more »
The Google/Apple war appears to be in the arms race stage at the moment, with the Nexus One set to be unveiled today as the latest weapon in the Google arsenal. Apple, for its part, appears to be momentarily playing catch-up, with plans to acquire another […] Read more »
As the year winds to a close, GigaOM Pro’s crack team of contributors takes a look back at what went right, what went wrong, and for whom in the world of ... Read more at GigaOM Pro »
AdMob, the mobile advertising network, has released its latest metrics report (PDF), which looks at trends for the year. In 2009, one of those would be 150 percent growth for iPhone OS devices on AdMob’s network, with the greatest growth for the iPhone and iPod touch […] Read more »
Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely to spark another round of M&A activity in the space next year. Read more »
As Lenovo steps back into the mobile business, it’s becoming clear that Android will democratize the hardware for mobile phones allowing the PC makers (both Dell and Acer are using it) to make a compelling handsets and put the hurt on traditional handset makers. Read more »
AdMob, a mobile advertising network, which has been releasing mobile metrics for a while now and touting the Apple iPhone and iPod Touch metrics as headlines, is instead focusing on RIM, Symbian, Android and even Windows Mobile devices in its October 2009 mobile metrics report. I […] Read more »
AdMob, the mobile advertising firm that recently made headlines thanks to a Google acquisition, might have become part of the Apple fold if things had worked out differently, according to a report by Bloomberg that appeared this weekend. Apple reportedly approached AdMob with interest before the […] Read more »
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