Congress and even some tech companies are promising to get serious about “Do Not Track” legislation, which will let consumers tell companies not to collect their personal information. But any meaningful change is unlikely. Read more at paidContent »
The growth of the mobile advertising industry has been hampered by a lack of marketing data about smartphone users. Adelphic, a company that says it uses 30 signals to collect customer information, announced a major new investment on Tuesday. Read more »