Most developers underestimate how hard it is to be successful in Apple’s App Store. And even if Apple improves things, it’s not going to be enough. Ouriel Ohayon, cofounder of Appsfire, looks at why this problem is so hard to solve. Read more »
One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages. Read more »
A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus ... Read more at GigaOM Pro »
Last week, Yahoo, AOL, and Microsoft reportedly pitched a premium advertising exchange to advertisers and brand-name publishers. The object would be to raise the value of their ad inventory and compete more effectively against Google and Facebook. Could this trio of portals pull it off and ... Read more at GigaOM Pro »
YuMe founder Jayant Kadambi is back in the CEO position at the video ad optimization company, according to sources. He replaces Michael Mathieu, who was brought in about three years ago to bring some sales expertise to the tech-heavy startup. Read more »
Yahoo is still the biggest online property in the U.S., with fairly sturdy content and communications assets, but its options for restoring growth are getting fewer. Yahoo must re-energize its business around video, a social advertising network and/or syndication, or sell itself to Microsoft or AOL, ... Read more at GigaOM Pro »
Google had a great quarter and finally has a hot social media offering. But it can’t relax on its laurels. Google faces key challenges to the growth of its search and advertising businesses that it could address with better product ... Read more at GigaOM Pro »
Real-time, in-stream advertising targets the readers or followers of content publishers within their stream of updates. For this research, we examine the landscape and its and players: content publishers; advertisers; stream providers such as Facebook, MySpace and Twitter; analytics providers; and consumers themselves. Meanwhile, ad networks — those that connect the advertisers to relevant websites — are growing in importance and will continue to build tools to differentiate their offerings. As with most markets, this one is not without its challenges and complications as standards constantly shift and companies grapple with ways of monetizing their offerings. Additional companies mentioned in this report include Google, Ad,ly and RiotWise. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they’re clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here’s how social media companies can best cash in. Read more »
Just about every company online should add some social spice to its site, but in Yahoo’s case, an aggressive dose could help the former Internet giant maintain its huge audience and advertising leadership ... Read more at GigaOM Pro »
