Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they’re clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here’s how social media companies can best cash in. Read More »
In its first big move to implement the stricter ad guidelines it introduced this summer, Facebook recently suspended applications that served advertisements with deceptive content within them. The apps were suspended without warning, leaving developers confused as to why Facebook took this action and didn’t… Read More »
Facebook this week began enforcing its updated ad guidelines, which includes requiring that all ads containing user data, such as names and profile picture, be approved by the social network. While Facebook explained in a blog post last week the impetus behind… Read More »
In what is a sign of the times, online ad network Exponential has cut nearly eight percent of its staff as it prepares for what is shaping up to be a nuclear winter in the advertising business. The Emeryville, Calif.-based company runs and operates… Read More »
The advertising network business is going to go through a gut-wrenching shakeout, and its just about getting started. The Wall Street Journal says trouble is looming for 300-odd niche ad networks and points to the shuttering of JellyCloud and lay-offs at San Francisco-based AdBrite. Even… Read More »
Earlier today, Kayak, a travel industry search engine, announced that it’s going to launch its own advertising network. I have been skeptical of this company, more so after their merger with SideStep. (How are those revenues growing, fellas? They were $85 million last year on… Read More »
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