Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company has a solution to keep the same ad format — but replace the crummy content. Read more at paidContent »
Over the past few months, as the future of Yahoo itself has been unclear, some have speculated that the company might sell its ad exchange Right Media. In a mini media blitz on Thursday, the company said it is sticking with Right Media. Read more »
Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets’ collection of top publishers. The marketplace reflects the emergence of private exchanges in mobile and the growing maturation of mobile advertising. Read more »
