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	<title>GigaOM &#187; AC/DC</title>
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		<title>GigaOM &#187; AC/DC</title>
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		<title>For those about to rock, AC/DC is now on iTunes</title>
		<link>http://gigaom.com/2012/11/19/for-those-about-to-rock-acdc-is-now-on-itunes/</link>
		<comments>http://gigaom.com/2012/11/19/for-those-about-to-rock-acdc-is-now-on-itunes/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 17:00:47 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[AC/DC]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[itunes]]></category>

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		<description><![CDATA[AC/DC had famously resisted Apple's siren call for a long time, but is now selling all of its albums on iTunes. The band joins a list of other acts who only recently started selling digital tracks on iTunes, including Metallica, Kid Rock and the Beatles.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=586156&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I suppose congratulations are in order for AC/DC who, after almost everyone else, have finally seen the wisdom of selling their music to the masses via one of the world&#8217;s most popular music stores: Apple&#8217;s iTunes. <a href="http://www.apple.com/pr/library/2012/11/19AC-DC-Now-on-iTunes.html">Apple made the announcement</a> on Monday morning that the Australian rock band&#8217;s entire catalog &#8212; <a href="http://www.acdc.com/us/news/acdc-now-itunes">that&#8217;s 23 albums</a> &#8212; is now for sale in Apple&#8217;s online music store.</p>
<p>Sure, for some people this announcement is not quite as exciting as the <a href="http://gigaom.com/apple/beatles-music-now-available-in-itunes-store/">Beatles finally cutting a deal with Apple</a> in November 2010 to bring its back catalog to iTunes. But AC/DC had famously resisted iTunes&#8217; siren call for a long time. The band joins a list of other acts who only recently gave in and started selling digital tracks on Apple&#8217;s service, which <a href="http://www.rollingstone.com/music/news/ac-dc-put-albums-on-itunes-20121119?print=true">include Kid Rock, Metallica and Led Zepellin</a>. The other notable anti-iTunes acts are Garth Brooks and Tool.</p>
<p>Apple&#8217;s iTunes turns 10 years old next April, and sells 28 million songs. But the bigger draw for these artists finally getting on board is Apple&#8217;s customer base: iTunes has 400 million credit cards hooked up to it that can buy a song or album at a single tap.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=586156&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=740405"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=740405" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=586156+for-those-about-to-rock-acdc-is-now-on-itunes&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/01/forecast-the-evolution-of-the-digital-music-industry/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=586156+for-those-about-to-rock-acdc-is-now-on-itunes&utm_content=ericaogg">Forecast: the future of the digital music industry</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=586156+for-those-about-to-rock-acdc-is-now-on-itunes&utm_content=ericaogg">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=586156+for-those-about-to-rock-acdc-is-now-on-itunes&utm_content=ericaogg">How consumer media will change in 2013</a></li></ul>]]></content:encoded>
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			<media:title type="html">AC/DC on iTunes</media:title>
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		<title>The next big thing for data centers: DC power</title>
		<link>http://gigaom.com/2012/01/13/the-next-big-thing-for-data-centers-dc-power/</link>
		<comments>http://gigaom.com/2012/01/13/the-next-big-thing-for-data-centers-dc-power/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:55:05 +0000</pubDate>
		<dc:creator>Michael Kanellos</dc:creator>
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		<guid isPermaLink="false">http://gigaom.com/?p=470316</guid>
		<description><![CDATA[Although we live in an AC-dominated world, DC seems poised for a comeback, particularly in data centers. Facebook adopted a DC architecture in its Prineville, Ore., data center. SAP spent $128,000 retrofitting a datacenter at its offices in Palo Alto, Calif., to rely on DC power.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=470316&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.wordpress.com/cleantech/the-next-big-thing-for-data-centers-dc-power/4879416240_9eb78dcce9_b/" rel="attachment wp-att-470336"><img  title="4879416240_9eb78dcce9_b" src="http://gigaom2.files.wordpress.com/2012/01/4879416240_9eb78dcce9_b.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-470336" /></a>In 1893, Rudolf Diesel was awarded a patent for the diesel engine. Gandhi committed his first act of civil disobedience. Thomas Edison created the movie studio. And zany New Zealand became the first country to give women the right to vote. Nabisco invented <a href="http://www.brainyhistory.com/years/1893.html">Cream of Wheat.</a></p>
<p>It was also the year that direct current (DC) took a back seat to alternating current (AC) after Niagara Falls Power Company chose AC transmission for its power plant.</p>
<p>Although we live in an AC-dominated world, DC seems poised for a comeback, particularly in data centers. Facebook adopted a DC architecture in its <a href="http://gigaom.com/cleantech/how-valuable-is-facebooks-energy-efficient-open-data-center-design/">Prineville, Ore., data center.</a> SAP spent $128,000 retrofitting a data center at its offices in Palo Alto, Calif., to rely on DC power. In 2010 it cut SAP’s energy bills by $24,000 per year.</p>
<p>ABB, the Swiss-Swedish conglomerate, <a href="http://gigaom.com/cleantech/abb-buys-controlling-interest-in-data-center-power-company-validus/">bought a controlling interest</a> last year in <a href="http://www.brainyhistory.com/years/1893.html">Validus DC Systems</a>, which specializes in DC data center equipment. ABB also opened a factory in North Carolina to produce HVDC (high voltage DC) equipment for delivering power from solar and offshore wind farms to the grid. <a href="http://gigaom.com/cleantech/startup-building-super-grid-hub-raises-funds/">The Tres Amigas “superstation”</a> will rely heavily on HVDC.</p>
<p>General Electric, meanwhile, bought <a href="http://gigaom.com/cleantech/the-14-winners-of-the-doe-data-center-efficiency-funds/">Lineage Power</a>, which produces DC equipment, and it has talked about using DC to power mining shovels and <a href="http://www.greentechmedia.com/articles/read/the-rv-ev-connection-dc-power-goes-big-time-and-more-with-ges-energy-group/">other heavy-duty equipment</a>.</p>
<p><a href="http://www.greentechmedia.com/articles/read/the-rv-ev-connection-dc-power-goes-big-time-and-more-with-ges-energy-group/">Nextek Power Systems</a> and the EM<del>m</del>erge Alliance are also promoting DC as a way to cut power in buildings.</p>
<p><strong>Behind the DC drive</strong></p>
<p>What’s driving it? Although AC became the standard for electronic transmission, DC didn’t disappear. It just hid. Servers, large numbers of electric motors, batteries, even ships and airplanes run on DC. Solar panels produce DC power. Wind turbines can produce AC or DC power, but the extreme variability of wind power means that electricity generated by turbines has to pass through battery banks before it gets to the grid. As a result, wind farms are effectively DC.</p>
<p><a href="http://gigaom2.wordpress.com/cleantech/the-next-big-thing-for-data-centers-dc-power/4879416390_9500d6ae82_b/" rel="attachment wp-att-470339"><img  title="4879416390_9500d6ae82_b" src="http://gigaom2.files.wordpress.com/2012/01/4879416390_9500d6ae82_b.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-470339" /></a>The landline telephone system runs on DC too, notes Brian Fortenberry, a program manager at the Electric Power Research Institute.</p>
<p>To solve the mismatch, a whole industry of AC-DC converters has been developed. National Semiconductor sells billions of dollars&#8217; worth of chips to convert power. Inverters in the solar industry exist to convert DC from solar panels to AC that can run on the wires in your home.</p>
<p>In data centers, the AC-DC gymnastics top the charts. Typically, AC from the grid has to be stepped down in voltage so it can be routed safely in building equipment. Lower-voltage AC then gets converted to DC so it can go to an uninterruptable power supply (UPS). DC power from the UPS then gets converted to AC so it can go over the wires in the building. Then it gets converted back to DC. Usually five conversions, or steps, downward take place.</p>
<p>By converting grid AC at the door of a data center to medium-voltage DC or converting stepped-down AC to DC at the last possible moment, a data center can cut utility bills by 10 to 20 percent or more, according to Trent Waterhouse, the VP of marketing for power electronics at General Electric.</p>
<p>Validus and others have also eliminated some of the technological hurdles involved in transmitting via DC, namely the monster-sized copper cables.</p>
<p>The same dynamics work in buildings. In a retail establishment, DC power from solar panels could go directly to DC-powered LED lights with not-intermediate conversions that sap energy, according to Nextek. Perhaps not coincidentally, <a href="http://gigaom.com/cleantech/mitsui-backs-redwood-systems-smart-lighting/">Redwood Systems, the lighting networking company</a>, touts that its technology is actually an example of DC networking.</p>
<p>More savings comes in real estate. DC data centers require <a href="http://www.greentechmedia.com/articles/read/a-hidden-benefit-of-dc-power-real-estate/">25 percent to 40 percent less square footage</a> than their AC counterparts, largely because computer equipment can connect directly to backup batteries.</p>
<p>In a hypothetical example, a 2.5-megawatt data center power module in the AC world might need 7,295 square feet, Ronald Ranaldi, the VP of sales at Validus, told me last year. An equivalent DC power module might occupy only 5,102 square feet, a savings of 2,193 square feet. What&#8217;s more, a single data center might consist of several 2.5-megawatt modules.</p>
<p>“Real estate is often greater than the energy savings,” says Ranaldi. “In large, green field data centers, you are literally eliminating buildings.”</p>
<p>DC won’t take over the world. And not everyone is sold. Google is not taking DC for its data centers in part because of the cost that would be involved in retrofitting their existing architecture. But it seems that an idea that was current when Grover Cleveland was in the White House and Japan was just adopting the Gregorian calendar could make a comeback.</p>
<p><em>Image courtesy of <a href="http://www.flickr.com/photos/theplanetdotcom/4879416240/">The Planet</a></em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=470316&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=141165"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=141165" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=470316+the-next-big-thing-for-data-centers-dc-power&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/will-cloud-computing-push-the-bric-market-to-the-front/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=470316+the-next-big-thing-for-data-centers-dc-power&utm_content=katiefehren">Will cloud computing push the BRIC market to the front?</a></li><li><a href="http://pro.gigaom.com/2012/05/locating-data-centers-in-an-energy-constrained-world/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=470316+the-next-big-thing-for-data-centers-dc-power&utm_content=katiefehren">Locating data centers in an energy-constrained world</a></li><li><a href="http://pro.gigaom.com/2012/03/key-technologies-for-the-future-of-the-smart-city/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=470316+the-next-big-thing-for-data-centers-dc-power&utm_content=katiefehren">Key technologies for the smart city</a></li></ul>]]></content:encoded>
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