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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »

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Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »

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Anecdotal evidence suggests over-the-top video is a booming trend. But it takes technical skill, state-of-the-art broadband connections and the willingness to shell out money for both bandwidth and content subscriptions to fully integrate OTT into a household, much less consider trying to use it to cord cut. Read more at GigaOM Pro »

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In the first quarter of 2012 all eyes were on the screen, both big and small. Apple’s new Retina display pushed video streaming, and broadcast-TV streaming service Aereo’s launch was quickly followed with litigation. These events and more are discussed in a new quarterly report. Read more at GigaOM Pro »

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Verizon is taking a big step toward making its FiOS TV service available through connected devices, with the launch of a new app for Microsoft’s Xbox Live next month. But the new app will be missing a lot of the most popular networks and shows. Read more »

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Frontier Communications is trying to find new ways to provide value to subscribers and is rolling out one of the most comprehensive video portals online. With TumTiki, Frontier is bringing together more than 700,000 video assets from a combination of traditional broadcast TV and online sources. Read more »

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Don’t worry, John Locke fans, Lost won’t disappear from Netflix, and other ABC content will remain on the service as well. Netflix and Disney re-upped their licensing agreement, which keeps current shows on the service and adds a bunch of new content as well. Read more »

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remote-control

In today’s new universe of video content, consumers need more than a five-button remote to effectively navigate the thousands of choices available. Fortunately, the same technology that has made it possible to create so many offerings can also provide the intelligence to help us find what we want to watch. Though it’s not clear which of the new approaches will win, services from Microsoft, Google, Apple, Roku and others are leading the way towards enormous rewards when it comes to the new era of TV interfaces. Additional companies mentioned in this report include Rovi, Technicolor and Hulu. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

cordcutting

For all the talk, there’s little evidence that cord cutting, to whatever extent it is actually happening, has loosened the grip of the networks or cable operators on the TV business. If anything, they’ve tightened their hold, as evidence from this last quarter shows. Read more »

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The third quarter of 2011 was a busy one in the connected consumer segment. Netflix shot itself in both feet with its clumsy public handling of a price hike and spin-off of its DVD business this quarter — though the move may eventually pay off. Facebook, meanwhile, unveiled a major revamp of its news feed and user profile features, including the addition of real-time sharing of activity, while Amazon delievered its new $199, tablet-like Kindle Fire and posed perhaps the strongest challenge yet to the iPad’s overwhelming dominance of the tablet market. Finally, and despite the hopes of the cord cutters out there, the traditional pay-TV business remains as stubbornly undisrupted as ever. Companies mentioned in this report include Hulu, LivingSocial and Spotify. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

for sale

Yahoo might have shown early interest in acquiring Hulu. But with Hulu being a big part of Yahoo’s newly launched ‘Screen’ video portal, is there any reason for Yahoo to buy the company outright? That might be one reason Yahoo seems less interested in an acquisition. Read more »

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Yahoo and ABC announced a partnership that will see the two combine their news assets. Although it isn’t being described as a merger, it might as well be one — but is it going to work any online magic for either entity? It’s difficult to see how. Read more »

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The fight for the TV audience is quickly moving online and to a growing number of mobile applications, with Apple’s iPad as the latest battleground. Over the last 18 months, a number of broadcasters and pay-TV operators have launched iPad apps that provide access to streaming ... Read more at GigaOM Pro »

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NBC made its full-length TV episodes available for free on its iPad app last week, but that doesn’t mean it won’t roll out TV Everywhere-type authentication on its digital streams. Digital head Vivi Zigler told us the network is definitely looking at authentication as a possibility. Read more »

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When NBC first debuted its iPad app, we called it a “missed opportunity,” due to the lack of full-length episodes available. With the fall TV season soon to kick off, the broadcaster has corrected that error, making all content from NBC.com also available on the iPad. Read more »

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