CBS is touting the upcoming Hawaii Five-0 episode “Kapu (Forbidden)” as a television first — the ending will be picked by those watching in real time, via Twitter and site voting. It’s an interesting experiment, but maybe not the right audience for it. Read more »
Comcast struck a new agreement with Disney that gives it access to a wide range of content from ABC, Disney and ESPN networks across a number of screens and platforms. The 10-year deal also stipulates that the companies will collaborate on developing applications for new devices. Read more »
Don’t worry, John Locke fans, Lost won’t disappear from Netflix, and other ABC content will remain on the service as well. Netflix and Disney re-upped their licensing agreement, which keeps current shows on the service and adds a bunch of new content as well. Read more »
Netflix is getting a whole bunch of content from ABC and ABC Family, including shows like Scrubs, Ugly Betty and The Secret Life of the American Teenager under a new agreement with Disney announced today. The deal also introduces a new 15 day window. Read more »
Over the past three years, the Internet has become a major secondary distribution platform for free-to-air broadcast programming. Whether through network programmers’ own sites, such as ABC.com, or through aggregators like Hulu and TV.com, ad-supported broadcast programming today is generally available online shortly after its initial airing at no cost to the user. However, programming such as ESPN, TNT and the Discovery Channel, which originates on pay-TV platforms (i.e. cable, satellite and telco TV services) has been a different story.
Cable system operators and other multichannel video program distributors (MVPDs) are loathe to see the programming for which they are charging subscribers hefty monthly fees made available “over-the-top” without a subscription. Over time, they fear, consumers would be tempted to drop their expensive cable service if they could access their favorite programs online.
Cable networks, for their part, collect hefty fees from MVPDs for the right to retransmit their programming, from a few cents per subscriber per month, to as much as $3.75 per subscriber per month, for the most popular channels like Disney’s ESPN. In aggregate, cable networks collect about $25 billion per year in “affiliate fees” from MVPDs, about the same amount as they generate collectively from advertising sales.
As a result, much of the original programming on pay-TV networks is not currently available online, and that which is often doesn’t appear until well after its original air date. The popularity of portals like Hulu (not to mention illegal sources of TV content), however, has accustomed consumers to expect access to their favorite shows online, putting pressure on the industry to respond. Network programmers and marketers, meanwhile, are also anxious to extend their programming franchises by tapping the broad, online audience.
TV Everywhere, which aims to make subscription programming available online exclusively to current pay-TV subscribers, represents an effort to square that circle. In this report, we look at the players, potential costs, and emerging opportunities of these efforts. Read more »
Social TV is a big trend this year, so we’re always eager to see how it’s being adopted out in the wild. While talking to us about his platform’s recent Twitter integration, View2Gether‘s CEO Chris Adams also shared some nice stats on how his company’s white-label […] Read more »
YouTube Adds Title and Ratings to Embeds; upper left-hand corner shows how many stars the video received (anyone else think it’s ugly?). (Mashable) Tremor Media Partners with comScore; two companies working together to come up with the online equivalent of TV ratings. (TVWeek) Panache Enables Flash […] Read more »
Popular videoblogger Brigitte Dale scored a deal with ABCFamily.com. NTV chatted with her via IM about her ideas on what makes a great video blog, if she plans to change formats for the new series, and what term she prefers for vlogging. Read more »