In another sign of how Twitter and other social media tools are becoming intertwined with the world of traditional marketing and CRM, email marketer ExactTarget has acquired Twitter account management service CoTweet for an undisclosed sum. The two plan to create a “social media lab.” Read More »
Tech
As Twitter prepares to launch its own advertising platform for the social network, other companies are also rushing to take advantage of that opportunity. 140proof just launched a targeted advertising service that is built around the iPhone and Android apps of Twitter management tool HootSuite. Read More »
Twitter today gave seven real-time search and discovery companies that “range from funded startups to part-time, one-man operations” access to 100 percent of its tweets. The announcement is part of a new, yet-to-be-standardized initiative of metered access for people and companies that build on Twitter. Read More »
The social web has given rise to all sorts of new behaviors and personalities, not least of them: the web introvert. And in time, they are going to present a problem to the growth of sites like Facebook and Twitter. Read More »
The recent exodus of executives and technical talent at MySpace has only bolstered my belief that the social networking site is nothing more than a carcass of its former self. In fact, it’s been rotting away for the past few years, as these charts illustrate. Read More »
A Twitter executive who suggested during an advertising industry panel that the company was within a month or so of launching its advertising platform has denied this interpretation of his comments, and says while the company is working on a platform, its launch is not imminent. Read More »
Yahoo, like Microsoft and Google before it, has struck a deal to get access to Twitter’s real-time firehose of tweets. It’s also announcing plans to integrate Twitter across all its sites, as part of Yahoo’s big strategy to be an aggregator for the social web. Read More »
Twitter will roll out an official advertising platform likely within the next month or so, Anamitra Banerji, head of product management and monetization at Twitter, said while on a panel at a conference on Monday. Will advertising change your experience or make you use Twitter less? Read More »
Twitter disclosed earlier today that it has crossed 50 million tweets per day. That’s a stat with a direct equivalent: Facebook status updates. As of earlier this month, Facebook had 60 million status updates per day. Read More »
Twitter is finally stopping to catch its breath and report its own stats. The company said in a blog post today that it is now receiving and distributing 50 million posts per day, or 600 tweets per second. Read More »
What do people ask their social networks? A recent study by Microsoft and MIT found that the most popular questions ask people for recommendations and opinions on things like which cellphone to buy, but also more rhetorical questions such as “Why are men so stupid?” Read More »
Legendary Canadian folk singer Gordon Lightfoot joins the growing list of celebrities that Twitter has reported were dead when they were in fact very much alive. But all the social network really did was spread the news, and it spread the correction just as quickly. Read More »
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