Posts Tagged ‘facebook’

Web 2.0 Celebrity Missteps: How not to work the room

Found|Read Larry Chiang | Thursday, April 24, 2008 | 12:02 AM PT | 3 comments

This is the age of Celebrity 2.0. If you have more that 200 Twitter, FriendFeed, Facebook, Yelp friends, you’re a celeb, too! After watching too many big shots ‘step in it’ again and again this week (first at Y Combinator’s Startup School, and I’m sure Web2.0 Expo is do different), I decided to prepare for the rest of you my list of what not to do, when ‘working the room.’ . Here goes:

Top 15 Web Celeb Mistakes & Missteps:

1. Not having party humor ready. A Web 2.0 celeb-on-the-ebb is someone who has zero self-deprecating jokes in the chamber. A tier-1 star-on-the-rise says stuff like, “Hey I’m just trying to enjoy my 15 minutes here. Let me enjoy this moment.” Or, my favorite: “You know me?! Goodness, I just might be something yet!”

2. Photo pose without eye contact. If someone wants their picture with you, take two seconds and focus without eye scanning the room. Rising star will pull out their camera and say, “Ooo! Take one with mine too”. Clooney works the room like an extra on Roseanne vs. The Oscar winner he is.

3. Premature interaction withdrawal . Yeah the person just talking to you just turned and walked away. A Web 2.0 celeb who is dropping like a rock is a blatant and rude social climber in that they’ll leave a conversation mid-stream for something better. Yikes! You may be a killer coder, and you can leave an IM conversation abruptly — but in a real room, you can’t.

4. Don’t eye-scan the room. The Weakest new Web celebs are always eyeballing for the hitters they think they need to talk to, so they “shoulder surf” while talking to new people. Stop eye-scanning and be in the moment with your new admirers.

5. Love the ones who love you. Weak celebs snub fans all the time because they’re embarassed as to who loves them. Ugly fans can buzz, click, talk, email, IM and sms, too. And if you offend, they’re more likely to do so than your more “adorable” fans.

6. Not showing up in spirit for the event. If you’re not feeling it, maybe you should get some rest and rally yourself. And even if you just “stop by” an event, thank your host before you jet out the foodservice entrance.

7. Always be rising. It’s dangerous to not know if you are still peaking, or if you’ve peaked. But here is one good way to tell: As a Web 2.0 celeb, if you’re not actively promoting, you can be sure your star is falling. Every event is a chance to pump up your stock and standing.

8. Big pitfall is speaking to your trolls (i.e critics). Your fans ignore the trolls so you should too when you’re addressing the audience.

9. Don’t Assume the Room Knows You. It doesn’t matter if you’ve marquee billing, just got done with a keynote or even if your face is on the movie poster. Don’t assume

everyone at the party in your honor knows you. Assuming makes and a you-know-what outta you, and you.

10. If you’re not magnetizing, you’re repelling. You are competing for people’s attention. Charm them, someone else will. If you’re not charming them, you might as well be outright rejecting their core being. Bring them closer to you, or push them closer to others. One raises your celebrity, the other drops your star-rating.

10. Don’t be a Jerk. What we have here is a failure to reciprocate. Here is My Reciprocity Algorithm: ask at least 2 questions of people that come up to you to say hello.

11. Don’t fail to build a constituency in the room. Rooms have tipping points. Once a group of people thinks you’re an ass, you’re done. Conversely, you could be the stale breeze that blew in from Champaign, Illinois, but if people love you, they’ll promote you.

13. Inability to turn a couple of Frenemies a year into a friend.

Work a room with the idea that maybe someone who currently dislikes you will like you with a lil man-charm.

14. Don’t forget to engage your entourage Celebs who forget to introduce their entourage can’t switch outta guest mode or effen host. If you brought ‘em, introduce ‘em.

15. Let the Alpha be alpha. (Psst!: The host is always alpha.) If there’s an alpha celeb, “confront and kiss the ring” vs “dodge and bad mouth.” You are only allowed to badmouth when you’re 80+ yards away from the party venue. (Hey celeb 2.0 you’re the beta at funerals and weddings, too, because, you can’t be the corpse or the bride.)

CONTEST: Add your #1 Web 2.0 Celeb Misstep. Best submission gets first crack at my Web 2.0 Expo schwag bag. Find me in the Blogtropolis room following up my Ad-tech conference leads http://blogtropolus.eventbrite.com at Moscone until the Coca Cola and granola treats run out.

Larry Chiang is the founder of duck9 and a frequent contributor to Found|READ. His most popular posts include: How to Work The Room; and 9 VCs You’re Gonna Want To Avoid, and 9 Things Stanford B-School Won’t Teach You which he is turning into a book. Most recently, Larry wrote: 9 People You Meet at Y Combinator (and what you can learn from them).

9 People You Meet at Y Combinator (and what you can learn from them).

Found|Read Larry Chiang | Tuesday, April 22, 2008 | 12:30 AM PT | 0 comments

I went to Y Combinator’s Startup School on Saturday (that’s YC-founder Paul Graham, in case you don’t know) even though most people in Silicon Valley see the material there as “too basic.” My goal is to perpetually learn and apply and to learn as much from the audience as from the killer line-up of speakers Y Combinator recruited.

What I learned I posted to Twitter. My notes are in my facebook album.

Anyway, these are The 9 YC-Types that I met that day — and a fewof the things you can learn from them:

1. Mr. Never Woken Up Before Noon. Codes and compiles well into the early morning. Only wakes up at 9AM for killer content. Fresh in from Europe. Is full of wonderment that 12 zip codes in Northern California contain 90% of venture money. Doesn’t know about the 9 VCs you’ll want to avoid meeting, but gosh darn they have great accents.

2. Mr. Silver Bullet Detector. A.K.A, a VC. Wants to find the next Google, Myspace, Yahoo!,

and get his carry (you-know-what) popped with the this 3rd fund.

3. Mr. DDSS Founder Presenting. DDSS stands for Dumb-Down-Sandbag-for-Success. During AM presentation said stuff like, “money matters with how many people you hire. The more money you have the more you can hire.” No where near as dumb as the things he says — even though he pretends he didn’t present during lunch. Continue »

On Facebook, Many SMS Apps Find Little Use

Om Malik | Sunday, April 20, 2008 | 3:44 PM PT | 19 comments

Earlier this morning I met with Sarik Weber, co-founder of Hamburg, Germany-based mobile callback service, Cellity. He brought me up to speed on his company, but he also mentioned that they had launched a Facebook application that allows you to send free SMS messages to anyone worldwide.

I signed up for the app but also looked at the competitive landscape and found that there are around three dozen (free) SMS-related apps, but they have little or no usage. Even the best ones get about 500 users a day, though most have fewer than 50 daily users. (Related story: 5 Ways to SMS for free.)

The state of these SMS apps is no different from many social voice applications (voice widgets). The only difference being that the VoIP widgets have high incidence of installs but comparatively low daily usage. Continue »

Syncplicity Makes Offline Syncing Possible

Stacey Higginbotham | Tuesday, April 15, 2008 | 7:06 AM PT | 9 comments

We get all giddy over here at GigaOM when it comes to storage and backup products, so it’s worth noting that today a service called Syncplicity launches in public beta. What’s nice about the service is it offers both storage and backup as well as automatic syncing across PCs. What makes it better than most is its ability to sync offline documents.

Right now, the bridging feature that syncs your offline work when you get online is only available for Google Docs/Word files and Facebook photos. However, Leonard Chung, co-founder of the service, says more offline syncing options will come soon. So will a Mac product. Because my PC is wonky at the moment (hey, it’s four years old,) I didn’t get a chance to try out the software, but if you guys do, please leave us a note in the comments section with your thoughts. Continue »

AOL’s Falco Gets Something Right

Stacey Higginbotham | Thursday, April 10, 2008 | 3:28 PM PT | 10 comments

In a memo to employees aimed at addressing fears of an AOL/Yahoo tie-up, AOL chief Randy Falco today penned a truth for social networks:

But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers alike.

That right there is the reason I’m hostile to most social networking and social networking-related startups that plan to rely on advertising: They’re depending on marketers to foot the bill while at the same tailoring their content to users that are generally hostile to or uninterested in marketing.

Falco believes that AOL’s future combination of Bebo and Platform A will solve this problem. He’s wrong. Buying more companies with cooler widgets or more users isn’t the direction the Internet is heading. We no longer need portals because we now can navigate the web for ourselves. The real opportunity for a startup in social media is making social networks relevant for advertisers — and making advertisers see social networks as an essential forum for their messages.

It might start with a technological solution, such as the one from startup ScanScount, which is trying to isolate relevant content so advertisers feel comfortable placing their brand on social and user-generated media sites, but it won’t end there. These sites, no matter how useful, need to make money. The company that figures out how to do that will be the Google of Web 2.0.

The #1 Reason Not to Feel Bad Over a VC-Rejection

Found|Read Carleen Hawn | Monday, March 31, 2008 | 8:08 AM PT | 0 comments

They’re just throwing darts at a wall. Or worse…

peeper.jpg

“Oh, Look! Mr. Peepers just picked the very same [startups] your investment software did!”

OK, venture capital may be slightly more sophisticated than this — but I have trouble with VCs who nobly claim that their business has more risk than any other, and in the very next breath hammer you with their big-brained analytics for consistently discovering winners. At least the honest VCs admit they often have “no idea” what will succeed and what won’t.

Consider what Fred Wilson had to say yesterday in response to Silicon Alley Insider’s attempt to handicap the 25 most valuable Internet startups. Fred wrote:

… the idea of trying to determine the most valuable startups is an exercise in futility. Yes, it’s clear that Skype, YouTube, Facebook created a lot of value for their founders and investors… Here’s what is certain, many of the companies they put on their SA25 list will be busts. Many of the companies that don’t make the list will create hundreds of millions if not billions for their founders and investors. [Henry Blodget, editor of SIA] asked me to nominate some of my companies. So I nominated all of them. I have no idea which ones will make us a lot of money and which ones won’t.

Fred admits that if he’d been asked to handicap his firm’s “most-likely-to-make-the-fund” portfolio companies before the last bust — he’d have gotten it dead wrong.

“I certainly would not have picked Mercado Libre. Our whole foray into latin america was turning into a disaster … But here we are, MELI is worth $1.6bn.” Meanwhile, other investments that looked like “sure things” went bust.

I love it that Fred, and other VCs like Josh Kopelman are willing to say they have no idea which of their portfolio companies are most likely to succeed. “Uncertainty is the hallmark of the venture capital business,” Fred concludes. Keep his words in mind the next time you get rejected, or discouraged.

No one knows how these things will turn out, and in that truism lies a font for optimism — if not opportunity.

Found|LINKS Mar 22 - Mar 29

Found|Read Carleen Hawn | Saturday, March 29, 2008 | 10:24 AM PT | 0 comments

Here’s this week’s list of stories we may have missed, but which you shouldn’t.


1) Why we make misjudgments:
On Tues. Mar 25, our friends at VentureHacks did a better job than I did of editing-down Marc Andreessen’s latest opus on cognitive bias, which is based on investor-lawyer Charlie Munger’s theories of “25 key forms of human behavior that lead to misjudgment and error, derived from Mr. Munger’s 60 years of business experience.” Mr. Munger is the longtime investing partner of Warren Buffett. Marc’s essay, The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6., is worth reading, but try the VentureHacks version first. You might also want to check out Mr. Munger’s book: Poor Charlie’s Almanack.


2) Ideas/Business Models:
OK, it’s becoming a Twitter world. Could it be that now, instead of a Facebook app, you’ll need to write a Twitter app? Do your employees use Twitter? And ask yourself: does your company or business have a Twitter-play? With the access to consumers Twitter offers, it won’t take long for this platform will be monetized, big time. You need to be ready to take advantage. To wit: from blogger-founder Loic le Mur we get this list of 58 Twitter apps. Check it out.


3) Founder profile:
And speaking of Twitter, for a glimpse inside a the mind of another role model, read 10 Questions for Ev Williams, from Inc. magazine’s March issue. See also Max Chafkin’s profile of Ev, Anything Could Happen. Or if you’re pressed for time, our crib sheet of it, published Mar. 26: Do as Ev Says, and as Ev Does.

4) And related: reread Ev Williams’ magnum opus, dating from 2005!: Ten Rules for Web Startups .

5) How to be sticky: “If you want to succeed, you need people to remember and act on your ideas. For instance, if you are a leader, you want people to catch your vision.” F|R wrote on this very topic in November, but this week Life Optimizer published a great summary of Stanford Professor Chip Heath’s book: Made to Stick: why some ideas survive and others die. It’s written with his brother Dan. Read this post, and you don’t have to buy the book!

Facebook Soon to Appear in 3G?

Stacey Higginbotham | Thursday, March 27, 2008 | 3:03 PM PT | 3 comments

Facebook users can already access the site on their mobile phones through the Facebook mobile page, but apparently the combination of the social network and 3G networks is what prompted Hong Kong tycoon, Li Ka-shing, to up his stake in the company to more than $100 million from $60 million.

Li talked about his Facebook investment on an earnings call for Hong Kong conglomerate Hutchison Whampoa this morning, where he is chairman. MarketWatch reported that Li is willing to invest even more because “we could have some synergy between the 3G services of Hutchison and Facebook, so the customers could use Facebook on mobile phones.”

Hutchison, which provides 3G service in Asia, Europe and the Middle East under the 3 brand, has lost more than $16 billion since 2002 building out 3G networks. In fact Hutchison today reported that its 3G services turned cash-flow positive for the first time in 2007, with 17.6 million subscribers worldwide and total sales of HK$ 59.91 billion ($7.7 billion). However, it still reported a net loss of $2.31 billion on 3G services.

An alliance with Facebook might be a way to pump up the brand a bit more. Actually, this looks remarkably similar to Microsoft’s reason for investing in Facebook. And who wouldn’t put a $15 billion valuation on sex appeal?

Facebook and Microsoft Open Up Contacts

Stacey Higginbotham | Tuesday, March 25, 2008 | 9:22 AM PT | 8 comments

Microsoft has teamed up with Facebook, Tagged, Hi5, Bebo and LinkedIn to allow people to transfer their contacts between the five networks and Microsoft’s Windows Live Service. It’s a start in being able to access some of the data locked into a social profile, but it’s by no means as wide-ranging as Google’s efforts to push the Social Graph.


The Google effort uses FOAF and XFM tags to track contacts on the public web and port them into participating players, such as Twitter and Flickr, that already use those tags. The Microsoft effort involves an API shared between the six members of the group. Microsoft’s goals are to prevent screen scraping of data used for phishing, whereas Google wants to make information on the internet (even personal connections) as searchable as possible.

Free as in beer? More ways to offer somethin’ for nothin’

Found|Read Jeroen Bakker | Tuesday, March 18, 2008 | 12:05 AM PT | 5 comments

10041free-beer-here-posters.jpgThe latest cover story in WIRED, called Free! Why $0.00 Is the Future of Business (authored by Editor Chris Anderson of The Long Tail fame) has sparked a long list of blog posts on every aspect of ‘free’. I’d like to list some of my favorite ways of offering something to the market for free. Of course, lots of start-ups are focused on selling advertising directly or through Adsense, but there are other options to consider. The list isn’t complete of course, so please feel free to comment with other ideas!

Offer products for free and extract data from its use to sell

The best example I think is Newsgator. Newsgator offers several RSS readers and services (Newsgator, NetNewsWire, FeedDemon) and used to charge for them – they had actual revenue by charging for their products! Recently however, Newsgator decided to offer all readers for free. That way they gather a lot more data, which they will aggregate and offer as ‘attiontion data’ to publishers, journalists and other people interested in buzz. A risky way of transforming a business, but also one that could inspire a lot of other start-ups to rethink their sources of income.

If you want to learn more about this concept you should head over to the podcast section of Educators Corner by the Stanford Technology Ventures Program, where Mitch Kapor talks about his new start-up Foxmarks. Continue »

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