Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob. Read More »
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Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns. Read More »
AdMob is releasing a software development kit for Windows Phone 7 developers and is updating its platform to full HTML5 for iOS, Android and Windows Phone 7. The changes mean developers will be able to include rich media AdMob advertising units easily across all three platforms. Read More »
Early signs of success for mobile rich media ads suggests they’re poised to take off. Volvo recently completed a video ad campaign with Admob on the iPhone and found the ads have led to almost a 10x improvement in click-through rates compared to traditional banner ads. Read More »
Opera enters the mobile advertising market with its Open Mobile Ad Exchange, an advertising platform that takes advantage of the company’s 66.5m user base. While Apple and Google battle for the smartphone mobile ad space, Opera is wisely panning for gold in the feature phone market. Read More »
“It’s not technically possible” to serve mobile ads without analytics, said Omar Hamoui, the former CEO of AdMob, appearing on stage for the first time since his company passed through regulatory scrutiny to be acquired by Google (where he’s now VP of mobile ads). Read More »
In what might be its last report, AdMob today released its latest Mobile Metrics Report which highlights the rapid rise of global smartphone usage over the past two years. The handset landscape looks nothing like it did in 2008 as upstarts continue to topple the incumbents. Read More »
Apple recently fired the first volley in a battle over the mobile ad market, by changing the terms of its iAds service to make things more difficult for third-party providers, including AdMob — now owned by Google. AdMob’s CEO says Apple’s move is “bad for consumers.” Read More »
Google is free to complete its purchase of AdMob after the Federal Trade Commission decided unanimously that the deal is unlikely to harm competition in the mobile advertising market. Ultimately, it was Apple’s plans to launch its own competitor that paved the way. Read More »
Google spent $145 million buying nine companies in the first quarter of 2010. And it seems the company is looking to open its wallet even wider as it continues its shopping spree. That is good news for web startups. Read More »
The FTC says it will oppose Google’s $750 million acquisition of AdMob, the mobile ad platform. While the agency is right to take a close look at the deal, the mobile ad market is far from sewn up, and blocking the acquisition would be short-sighted. Read More »
Smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago, according to the company’s Mobile Metrics Report for February. The iPhone OS’s share rose to 50 percent of all requests and Android’s, to 24 percent. Read More »
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