AdMob, a mobile advertising network, which has been releasing mobile metrics for a while now and touting the Apple iPhone and iPod Touch metrics as headlines, is instead focusing on RIM, Symbian, Android and even Windows Mobile devices in its October 2009 mobile metrics report. I… Read More »
AdMob
In a clear sign that mobile advertising has arrived and become a major revenue opportunity, Google today announced that it is buying AdMob, the upstart mobile advertising company based in Mountain View, Calif., for $750 million in stock. On AdMob’s blog, Google’s Susan Wojcicki, VP of… Read More »
Web browsing and Internet usage on mobile devices is booming, reports AdMob, a San Mateo, Calif.-based mobile advertising startup that tracks data across various mobile devices, applications and browsers. In its September 2009 Mobile Metrics report, the company found that of the top 10 devices in… Read More »
With a number of Google’s Android OS-based smartphones on the horizon, developers are devoting significant resources to the mobile platform, which will result in a boom in Android apps, according to reports from two Silicon Valley startups, Flurry and AdMob. Flurry, a San Francisco-based mobile metrics… Read More »
The iPhone still rules when it comes to traffic on the wireless web, according to the latest figures from AdMob, but Google’s Android and Palm’s webOS are picking up steam. The San Mateo, Calif.-based mobile ad company today said the iPhone (not including the iPod touch)… Read More »
Everyone — from app developers to startups such as AdMob to Google — are feeling bullish about the megabillion-dollar potential of mobile advertising. They shouldn’t count their chickens before they’re hatched, warns a study conducted by Chitika, a Marlborough, Mass.-based online advertising company. The study based… Read More »
In this new mobile platform world, app developers are the new kingmakers. Not a day goes by when someone doesn’t introduce their own app store, but the question of whether or not they’ll actually be able to profit from their efforts remains. (See our related research… Read More »
