Windows Phones Arrive October 6 With Less of More of the Same

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After much anticipation and waiting, Windows phones get a grand introduction on October 6th. These are the handsets that will feature Windows Mobile 6.5, which was officially introduced back in February. Yes, they’ll run WinMo 6.5, but Microsoft says that “most people who carry a Windows phone don’t realize it’s running Windows Mobile,” hence the new Windows Phone branding. The new devices will arrive on various carriers worldwide:

  • In North America: Mobile operators AT&T, Bell Mobility, Sprint, TELUS and Verizon Wireless, and phone manufacturers HP, HTC Corp., LG Electronics, Samsung and Toshiba Corp.
  • In Europe: Mobile operators Orange, Deutsche Telekom AG and Vodafone Group Plc, and phone manufacturers Acer, HTC, LG Electronics, Samsung, Sony Ericsson and Toshiba
  • In Latin America: Mobile operator TIM Brazil, and phone manufacturers HTC, LG Electronics and Samsung
  • In Asia Pacific: Mobile operators NTT DOCOMO Inc., SOFTBANK Mobile Corp., SK Telecom, Telstra and WILLCOM Inc., and phone manufacturers Acer Inc., HTC, LG Electronics, Samsung, Sony Ericsson and Toshiba

Aside from the new Windows Marketplace, which launches the same day, this effort looks more like a re-branding and less of a platform evolution to me. That’s not to say that Windows Mobile isn’t evolving or it has no place in today’s mobile world, because it is and it does. But based on relative market share and more modern platforms, it seems to have less of a place than ever before.

Microsoft Exchange support, always rock-solid with ActiveSync, was the biggest advantage Windows Mobile for me over other handsets. But now most of the major platforms license that technology or offer it through third-party solutions, so that advantage is lost. There are definitely other features that Windows Mobile provides that might be better, but I’m not sold that they’re key features that most people want or use on a daily basis. These days, it’s all about apps and the web.

While Windows Mobile offers a huge array of great applications, it’s lacking natively in the web. Yes, consumers can add a highly capable version of Opera or some other browser, but if they’re new to smartphones, they won’t likely know to do that. And if they already own a smartphone with a capable WebKit browser, do you think they’re going to move to Windows Mobile for a third-party browser? I suspect most of them won’t — regardless if the phone is called a Windows Mobile phone or just a Windows phone. It’s a shame that Microsoft let Research in Motion beat them to the punch by purchasing Torch Mobile and their WebKit browser technology for Windows Mobile. I’d probably feel differently about Windows Mobile 6.5 if that happened sooner and the new mobile OS used WebKit for Internet Explorer.

Yes, I’m now ducking from the onslaught of commentary from the WinMo faithful. ;)

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