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	<title>Comments on: New Barnes &amp; Noble eReader App Targets iPhone, But Why?</title>
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		<title>By: David Carnicelli</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422846</link>
		<dc:creator><![CDATA[David Carnicelli]]></dc:creator>
		<pubDate>Fri, 07 Aug 2009 16:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422846</guid>
		<description><![CDATA[There are several titles that I&#039;d like to buy that are available for Kindle but not at B&amp;N, eReader, or Fictionwise. The Kindle app for iPhone is horrendously bad.

I&#039;d also like a way to get my eReader and Fictionwise content into the B&amp;N Reader for iPhone.]]></description>
		<content:encoded><![CDATA[<p>There are several titles that I&#8217;d like to buy that are available for Kindle but not at B&amp;N, eReader, or Fictionwise. The Kindle app for iPhone is horrendously bad.</p>
<p>I&#8217;d also like a way to get my eReader and Fictionwise content into the B&amp;N Reader for iPhone.</p>
]]></content:encoded>
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		<title>By: G. Bell</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422845</link>
		<dc:creator><![CDATA[G. Bell]]></dc:creator>
		<pubDate>Sat, 01 Aug 2009 02:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422845</guid>
		<description><![CDATA[iPhone = iPhone + iPod touch for this app. 
No iPhones in this household, but each of us (5) have the iPod touch.  
If this is typical, it is a huge market.]]></description>
		<content:encoded><![CDATA[<p>iPhone = iPhone + iPod touch for this app.<br />
No iPhones in this household, but each of us (5) have the iPod touch.<br />
If this is typical, it is a huge market.</p>
]]></content:encoded>
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		<title>By: Marc</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422844</link>
		<dc:creator><![CDATA[Marc]]></dc:creator>
		<pubDate>Wed, 22 Jul 2009 23:27:20 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422844</guid>
		<description><![CDATA[That&#039;s surprising. B&amp;N claims to have over twice the amount of books available when compared to Amazon. They also have access to all of google&#039;s public domain publications.]]></description>
		<content:encoded><![CDATA[<p>That&#8217;s surprising. B&amp;N claims to have over twice the amount of books available when compared to Amazon. They also have access to all of google&#8217;s public domain publications.</p>
]]></content:encoded>
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		<title>By: Andy</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422843</link>
		<dc:creator><![CDATA[Andy]]></dc:creator>
		<pubDate>Tue, 21 Jul 2009 18:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422843</guid>
		<description><![CDATA[Not surprised B&amp;N is entering the e-Book market.  I want an e-reader but still haven&#039;t bought one.  Looking at the Kindle, but $300 is more than I want to spend on one.]]></description>
		<content:encoded><![CDATA[<p>Not surprised B&amp;N is entering the e-Book market.  I want an e-reader but still haven&#8217;t bought one.  Looking at the Kindle, but $300 is more than I want to spend on one.</p>
]]></content:encoded>
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		<title>By: Kevin C. Tofel</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422842</link>
		<dc:creator><![CDATA[Kevin C. Tofel]]></dc:creator>
		<pubDate>Tue, 21 Jul 2009 00:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422842</guid>
		<description><![CDATA[You are correct! Good news for BB owners as the new software is available for those handsets as well. I got a press release today that says the same --  wish I had received it before I saw the app and drew my conclusion about what handsets they were targeting! ;) In the end, I&#039;m glad they are casting a wider net.]]></description>
		<content:encoded><![CDATA[<p>You are correct! Good news for BB owners as the new software is available for those handsets as well. I got a press release today that says the same &#8212;  wish I had received it before I saw the app and drew my conclusion about what handsets they were targeting! ;) In the end, I&#8217;m glad they are casting a wider net.</p>
]]></content:encoded>
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		<title>By: Kevin C. Tofel</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422841</link>
		<dc:creator><![CDATA[Kevin C. Tofel]]></dc:creator>
		<pubDate>Tue, 21 Jul 2009 00:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422841</guid>
		<description><![CDATA[Hello, McFly right back at ya! ;) It&#039;s not the &quot;biggest freaking market&quot; by a long shot. Perhaps the &quot;one with the hottest trend&quot;, but not biggest, at least not yet.

iPhone just passed Windows Mobile sales in Q3 of 2008... BUT only for that quarter and likely those up to now. That means there are at least several years where more WinMo devices were sold than iPhones and are still in use. Not all, I&#039;d grant you, but there is still a huge potential market for eReader. Same with BlackBerry and S60 devices: far more of them in use than iPhone OS devices. In fact, during the quarters where iPhone sold more than WinMo, *BB sold more than iPhone*!

So my point was: why not target those handsets since there are more potential customers AND since Amazon effectively ignores them?]]></description>
		<content:encoded><![CDATA[<p>Hello, McFly right back at ya! ;) It&#8217;s not the &#8220;biggest freaking market&#8221; by a long shot. Perhaps the &#8220;one with the hottest trend&#8221;, but not biggest, at least not yet.</p>
<p>iPhone just passed Windows Mobile sales in Q3 of 2008&#8230; BUT only for that quarter and likely those up to now. That means there are at least several years where more WinMo devices were sold than iPhones and are still in use. Not all, I&#8217;d grant you, but there is still a huge potential market for eReader. Same with BlackBerry and S60 devices: far more of them in use than iPhone OS devices. In fact, during the quarters where iPhone sold more than WinMo, *BB sold more than iPhone*!</p>
<p>So my point was: why not target those handsets since there are more potential customers AND since Amazon effectively ignores them?</p>
]]></content:encoded>
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	<item>
		<title>By: Jake</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422840</link>
		<dc:creator><![CDATA[Jake]]></dc:creator>
		<pubDate>Mon, 20 Jul 2009 21:32:01 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422840</guid>
		<description><![CDATA[B&amp;N needs to just get some content out there for the eReader.  The last 2 books I bought for the iPhone Kindle weren&#039;t available for eReader, otherwise I would&#039;ve bought the eReader version.  

You listening B&amp;N??!]]></description>
		<content:encoded><![CDATA[<p>B&amp;N needs to just get some content out there for the eReader.  The last 2 books I bought for the iPhone Kindle weren&#8217;t available for eReader, otherwise I would&#8217;ve bought the eReader version.  </p>
<p>You listening B&amp;N??!</p>
]]></content:encoded>
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		<title>By: Jake</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422839</link>
		<dc:creator><![CDATA[Jake]]></dc:creator>
		<pubDate>Mon, 20 Jul 2009 21:30:35 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422839</guid>
		<description><![CDATA[Where do you get 40 million iphone devices???  You mean ipod devices, that&#039;s not the same.  The market for non iphone devices is much MUCH bigger.]]></description>
		<content:encoded><![CDATA[<p>Where do you get 40 million iphone devices???  You mean ipod devices, that&#8217;s not the same.  The market for non iphone devices is much MUCH bigger.</p>
]]></content:encoded>
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	<item>
		<title>By: Jack B Nimble</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422838</link>
		<dc:creator><![CDATA[Jack B Nimble]]></dc:creator>
		<pubDate>Mon, 20 Jul 2009 16:35:08 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422838</guid>
		<description><![CDATA[You may want to take a look at the B&amp;N site.  I don&#039;t have access to a crackberry to verify, but they do claim the software is also available for Mac, PC and Blackberry.

http://www.barnesandnoble.com/ebooks/index.asp]]></description>
		<content:encoded><![CDATA[<p>You may want to take a look at the B&amp;N site.  I don&#8217;t have access to a crackberry to verify, but they do claim the software is also available for Mac, PC and Blackberry.</p>
<p><a href="http://www.barnesandnoble.com/ebooks/index.asp" rel="nofollow">http://www.barnesandnoble.com/ebooks/index.asp</a></p>
]]></content:encoded>
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	<item>
		<title>By: trav</title>
		<link>http://gigaom.com/mobile/why-is-there-a-barnes-noble-ereader-app-for-iphone/#comment-422837</link>
		<dc:creator><![CDATA[trav]]></dc:creator>
		<pubDate>Mon, 20 Jul 2009 14:56:32 +0000</pubDate>
		<guid isPermaLink="false">http://jkontherun.com/?p=40359#comment-422837</guid>
		<description><![CDATA[I&#039;m hoping they do roll out help for the non iPhone crowd (we&#039;re a bigger market). I imagine, the iPhone app was the simplest to program. Every iPhone is the same size, with the same navigation tools.

Whereas, when you get into WinMo and BlackBerry, you have to design for different screen sizes, and each handset has the soft and hard keys in different places, so each variation or phone model just increases the build time of the app.

So I do hope they invest the time to make it happen for the rest of the world that hasn&#039;t dropped major $$$$$ on their phones.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m hoping they do roll out help for the non iPhone crowd (we&#8217;re a bigger market). I imagine, the iPhone app was the simplest to program. Every iPhone is the same size, with the same navigation tools.</p>
<p>Whereas, when you get into WinMo and BlackBerry, you have to design for different screen sizes, and each handset has the soft and hard keys in different places, so each variation or phone model just increases the build time of the app.</p>
<p>So I do hope they invest the time to make it happen for the rest of the world that hasn&#8217;t dropped major $$$$$ on their phones.</p>
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