Thoughts on the Apple iPod announcements, where’s my $200 iPhone rebate check?

I’ve been following through the great live-blogging over at Engadget. Some interesting news which I’ll summarize in case you missed it and provide a thought or two in italics.

  • Ringtones: Available for the iPhone direct through iTunes. $0.99 for a 30-second song selection. I’m less than thrilled here as you have to pay for the song first and then pay again for the ringtone. That’s lame in my book. You’re paying for the simplicity of the solution of course, but you’re also paying for the same content twice.
  • iPod Shuffle: New colors. Nothing new here unless I missed it.
  • iPod Nano: Shorter and with a QVGA screen for CoverFlow, video and game playback. Battery life: 24 hours of audio, five for video. 4 GB = $149, 8 GB = $199. It might get tiring to watch vids on this small screen; the pixel density appears very high but I have to see the screen dimensions to be sure. Kudos to Apple for stellar battery life and for reasonable 8 GB price over the 4 GB. I predict 8 GB units to outsell the 4 GB by a factor of 3 to 1.
  • iPod Classic: Thinner and more storage. 80 GB = $249, 160 GB = $349. Unless you want to carry dozens of movies, 160 GB seems like overkill to me. Still, great battery life at 40 hours of audio and seven hours of video.
  • iPod Touch: The iPhone without the phone. 8GB = $299, 16 GB = $399. WiFi and all other iPhone features minus the phone. Until I heard the final announcement of the show, I thought these prices would kill iPhone sales. Remember the $599 justification for the iPhone was it’s an iPod and a phone. If the iPod features are $299, is the phone part worth $300? No and you’ll see in a minute that Apple agrees.
  • WiFi iTunes store: Purchase tracks directly on your iPod Touch or iPhone via WiFi. What took so long? When will the Zune have this? This could be a nail on the coffin of other online music retailers.
  • Starbucks music: Walk in to a Starbucks with your iPod Touch or iPhone and you can buy the track that’s playing in the store over free WiFi. I don’t see a huge consumer benefit here; I would have rather heard about free WiFi in all Starbucks for these devices to browse with.
  • iPhone price cut: 8 GB iPhone now $399. I’m all for risking more dollars as an early adopter, but this is a huge price cut. I’m running out to the mailbox now to see if my $200 iPhone rebate check is there. I suspect there will be many ticked off early adopters. $50…that I could swallow. 33% of what was paid recently? Not a great way to treat a customer.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.