Target and Trademarked Netbook Term
Target is unconcerned about the brouhaha over the trademarked “netbook” term, as witnessed by this sign in the store:
Target is apparently not quite sure about those “netbook” things and in typical “we don’t quite get it” fashion when it comes to marketing mobile gear, this sign was in the netbook case aisle, not the netbook hardware aisle. :)
Related research and analysis from GigaOM Pro:
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How many netbooks are the size of a “paperback novel”!? Obviously whoever created this “sign” doesn’t know much about netbooks….
I was thinking the same thing. Maybe they were thinking of trade paperback books? But that’s not what comes to mind when people see the word paperback book.