Comments on: HTC Kicks Off Ad Campaign — It’s All About You

By: Jamshid

Jamshid — Sat, 21 Nov 2009 18:15:26 +0000

Just saw this ad on television, it is brilliant, had to look up who is talking about it.

Btw the song is Felix Da Houscat’s “Heavenly House Mix” of Nina Simone’s Sinnerman, available on the excellent 2003 album Verve Remixed2.

By: Jason D.

Jason D. — Tue, 27 Oct 2009 19:47:53 +0000

Sprint HTC Hero takes on the Motorola Droid http://bit.ly/1P6HWe

By: James Kendrick

James Kendrick — Mon, 26 Oct 2009 18:12:20 +0000

It can be very frustrating indeed.

By: Niels

Niels — Mon, 26 Oct 2009 17:54:08 +0000

As a European following from the sidelines this whole discussion seems surreal. The only time I think we’ve ever had carrier exclusive launches here is with the iPhone. In my country that lasted about a year and now three out of four 3G carriers sell the iPhone 3GS.

The combination between being tied for years to your carrier and having to balance a decent network with a nice phone must be truly frustrating.

By: James Kendrick

James Kendrick — Mon, 26 Oct 2009 15:00:47 +0000

Yes they are a Taiwanese company. The statement I gave is true- they are the third largest smartphone maker in the North America market.

By: Travis

Travis — Mon, 26 Oct 2009 14:22:17 +0000

I think the phones are made in Taiwan not North America.

There is an article in todays Seattle Times about HTC.
http://seattletimes.nwsource.com/html/businesstechnology/2010136146_brier26.html

By: GoodThings2Life

GoodThings2Life — Mon, 26 Oct 2009 13:17:22 +0000

I think it’s a brilliant campaign… I’m all about marketing that puts a focus on the product, not the company, not the competition, and doesn’t feel a need to criticize their opponents directly. Sell YOUR product for its benefits, and HTC phones have LOTS of benefits!

By: James Kendrick

James Kendrick — Mon, 26 Oct 2009 12:57:30 +0000

The problem is they must do that as that’s the way the game is played in the US. Look at the first Android phone- it’s the T-Mobile G1, not the HTC G1. Thus the ad campaign which will help folks realize how big HTC is.

By: Jake

Jake — Mon, 26 Oct 2009 12:42:33 +0000

As far as I can tell, this business of a “Sprint Hero” seems to be unique to US mobile phone companies – I’ve certainly never come across it anywhere else. It is interesting that HTC would try to undermine this strategy in the US because it seems to be a problem that they’ve helped to create by modifying their hardware to suit different carriers tastes.