How Apple decided on the new products announced today

Executive Boardroom, Apple Inc.- early this morning

Exec #1- so what are we going to announce today?  Color iMac?

SJ- been there, done that.  Engadget said we should make an iPhone without the phone.  I think that’s what we’ll do.  Can’t let that Palm dude trump me.

Exec #2- wouldn’t an iPhone without the Phone be just the "i"?  I don’t get it.

SJ- no you moron. It would be the iNoPhone.

#6- doesn’t sound catchy to me.  Especially with that fancy touch screen.

SJ- iPod Touch- you’re brilliant, whoever you are.  iPod Touch it is.  Let’s add WiFi and let the faithful buy songs directly from the iPod Touch.  I’m going to be a trillionaire!

#1- you’re brilliant, sir.

SJ- I know but don’t suck up.  You’re fired!  What’s up next to be announced?

Exec #2 (now #1)- I’m thinking a Fat Nano.

SJ- call one of our products Fat without PH?  You’re fired!  I’m thinking we make a shorter, thicker Nano and call it the iPod Nano.

#4- brilliant sir!

SJ- I told you people to stop sucking up.  You’re fired!

#5- Gulp!  How about we sell ringtones on the iTunes Music Store?  We can charge the sheep for the song and again for the ringtone.  Double dipping!

SJ- You’re brilliant!  You’re also now #1.  Now, how can we amp up iPhone sales again?

#3- drop the 4 GB iPhone which was for wimps anyway and then drop the price for the 8 GB version.

SJ-  great idea, let’s drop the price $200 to $399!

(sound of jaws hitting the conference table)

#6- but sir, won’t our most fanatical and loyal customers who stood in line just 2 months ago get pissed?

SJ- you said it yourself, they are the fanatical ones who will love us no matter what.  Screw them!  Let’s drop the price.  I’ll make so much money off the AT&T commission every month it will almost be obscene!

SJ assistant- Mr. Jobs, it’s time for the big speech.

SJ- OK apostles, let’s get this thing done!  Time to spread my love to the masses.

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