Why is the MacBook Air configured with standard power settings?
Help me understand something here. The MBA is targeted to the truly mobile individuals right? I’m talking about folks that are on the run more than they’re sitting still at a desk. In fact, I suspect most consumers really don’t fall into this category as the bulk of them likely use their notebook at a desk.Let’s circle back to the battery situation on the MacBook Air. Yes, we’ve harped on the fact that truly mobile individuals will be challenged by the lack of a user-replaceable battery. Why? Because truly mobile individuals don’t often rely on finding an electrical outlet during their daily travels; they instead plan ahead by purchasing and carrying a spare battery. Let’s face it: if your first battery runs out and you’re not able to find an electrical outlet, are you carrying a mobile computing device? I suppose so, but you can’t use it for mobile computing at that point. Personally, I’d prefer to carry a spare battery than carry an AC adapter of any size as well; just my personal preference and it’s certainly debatable.
Hardware design decisions aside, why are we reading report after report of battery life in the MacBook Air in the three-hour range at best? jkOTR reader TaxMan, might have solid evidence and it points to the default power settings on the device:
“One thing I noticed was that Apple doesn’t set the MacBook up to maximize battery life by default. On battery, the screen is set for maximum brightness and the power option is “normal”, not the “longer battery life” setting. In a well lit room at night, I can comfortably use the Air at the lowest screen setting, one click above dark. I also reset the power saver option to “longer battery life.” Now, I’m not watching a DVD or rendering video, but I think some of these battery tests may be running using Apple’s default battery settings.”
Changing the default power settings, yielded 3 hours and 29 minutes for him and still left 24 minutes of battery life showing in the power indicator. That’s nearly four-hours with the wireless radio on and a little more tolerable for a mobile device.So exactly why are the power settings not optimized for a device that’s targeted for on-the-go use? One could easily argue that UMPCs and sub-notebooks running on Microsoft Windows aren’t optimized either; they’re usually set at the default power options unless the OEM has tweaked the installation. That would be a valid argument, but I still see a missed opportunity here by Apple. Instead of showing off the gorgeous screen by having it set for full brightness, why not “hone the tool” so it better serves its intended purpose and set the power settings appropriately?In the end, mobile device users tend to follow a function over form approach as opposed to the reverse. Sure we want our devices to look nice with a bright screen, but only for a minute; cranking down the screen brightness is often my very first step with a new device. No, we’re more interested in getting as much use on the road from our device.I’ll be the first to agree that Apple’s design and engineering is top-notch. I guess that’s why I’d expect them to pre-configure the most appropriate power setting for a device of this type. Yes, it’s a small hiccup (at best) and certainly easy to fix by the end-user, but it’s a situation that could easily be rectified.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

“The MBA is targeted to the truly mobile individuals right?… In the end, mobile device users tend to follow a function over form approach as opposed to the reverse.”
Your article raises good points regarding the variability of battery test conditions and the opportunity for manufacturers to preconfigure devices for intended users. In all honesty, though, I think the MBA is targeted at people who value form over function.
Well, fair enough. However, if Apple had set the energy settings to “long battery life” – apparantly against industry “standard” – people would have accused Apple of cheating to achieve something close to the advertised 5 hrs.
Apple was obviously much more interested in the sexiness of the Air.
If you’ve got a sexy blonde, don’t you expect her to be a bimbo?
I’m not sure why we’re wondering about this here. Apple doesn’t make products for mobile people– they make sexy-looking products for image-conscious and -obsessed individuals.
You want sexy? Here’s the sacrifice!
;)
Woadan
The last Mac I was truly happy with was PowerBook Duo. That was a GREAT portable. I was hoping the MBA would be more along those lines. Oh well..until they remake that, back to Vista:(
BTW,
Sony brought me into the Window’s camp with their X505. Apple, wake up!!! Can’t you MATCH a four year old design???
Jacqui’s review at Ars said she had her screen set to low brightness (as she prefers it) and was still getting just over 2.5 hours with her MBA?
i suspect woadan is onto something, just like the iphone, its a fashion item. something to show of at starbucks or where the “alternate/in” people supposedly gather, so that you can appear to be (or maybe be) one of them to.
all in all, its yet another style over function item from the fruit…
i suspect woadan is onto something, just like the iphone, its a fashion item. something to show of at starbucks or where the “alternate/in” people supposedly gather, so that you can appear to be (or maybe be) one of them to.
all in all, its yet another style over function item from the fruit…
And getting the SSD version does not really improve battery life :)
http://arstechnica.com/reviews/hardware/macbook-air-ssd-review.ars
“…Personally, I’d prefer to carry a spare battery than carry an AC adapter of any size as well…”
How do you people charge your spare battery? Do you keep in mind that you need to change the batteries in laptops while at the desk or do you have special charging station or what?
I have kept my old battery around, but I’m having great troubles remembering that I need to charge it, so in my view, its more hassle than benefit.
Could jkontherun perhaps cover that issue?