I think you need a lesson in english.

Aesthetics here requires stylish cord looping to compensate 1970′s tube sleeve as strain relief, ignoring 40 years of design evolution beyond so primitive, dismissed for looks.

There’s nothing uglier than pretty falling apart and nothing fuels need of new quicker.

Only lowest quality materials spec’d cord becomes so brittle ever splitting apart the first year. Really, really low quality only deserving ridicule as junk. Only Apple dares insulting with how-to on handling required next:

http://docs.info.apple.com/article.html?artnum=306446

The spin for “see how much we care” provides cover for massive design flaw cursed with worst possible material choices a growing fire hazard as time passes. Encouraging ever tightly wrapping cords at 90 degree angles is seldom seen for solid reasons.

Even $1 per foot top-spec cord won’t conform repeatedly very long. Photos now show bursting split cheap cord results. Besides fire issue (19v can ignite flame however rare), dead short to ground even momentarily, a potent hardware failure.

The old Powerbooks had flying saucer circular cord wrapped but also were failure prone at plug junction with barely any strain relief.

Someone at Apple thinks ribbed strain relief robust designs universally used for every other device need to be thought irrelevant pretending looks matter more.

No ever cares either way until noticing the power cord and plug look simply failure-prone once bare wires appear like $2.00 headphones. I’ve killed my share of powerbricks, but never felt cheated since they took enough heavy yanks all such cords need to endure repeatedly.